Key Responsibilities
1. Marketing Strategy & Planning
Develop and execute the annual Spain Region marketing plan aligned with sales objectives.
Define target segments and positioning per product line.
Coordinate marketing calendar including trade fairs, product launches and campaigns.
2. Campaign Management
Plan and execute online and offline campaigns.
Manage LinkedIn presence and digital content strategy.
Coordinate email campaigns and lead nurturing workflows.
Track campaign performance and ROI.
3. Trade Fairs & Events
Organize participation in industry exhibitions (e.g. Infra Relatiedagen, TKD).
Coordinate stand design, promotional materials and local communication.
Ensure effective follow-up process for event-generated leads.
4. Product Launch Support
Coordinate local market introduction of new machines.
Prepare brochures, spec sheets and promotional materials in Spanish.
Support dealer network with launch kits and marketing tools.
5. Dealer Marketing Support
Develop co-marketing initiatives with dealers.
Provide branded materials and local adaptation support.
Ensure brand consistency across the Benelux network.
6. Content & Communication
Develop case studies and customer references.
Create press releases and maintain relations with industry media.




Maintain local website content and ensure up-to-date product information.
7. Market Intelligence
Conduct structured market analysis on competition, pricing trends and customer needs.
Provide periodic market reports to Sales Director.
Support demand forecasting through market data analysis.
8. CRM & Lead Management
Manage marketing-generated leads in CRM.
Qualify leads before handover to Sales.
Monitor lead conversion funnel performance.

What This Role Is NOT
No direct sales targets
No cold calling
No key account ownership
No revenue responsibility
Sales execution remains with Account Managers.

Profile & Qualifications
Bachelor’s or Master’s degree in Marketing, Business Administration or related field.
3–5 years of experience in B2B marketing, preferably in industrial machinery, construction equipment or technical industries.
Experience with trade fairs and product launches is strongly preferred.
Strong understanding of the Spain market and business culture.
Excellent communication skills in Spanish and English.
Analytical mindset with experience in CRM and marketing performance tracking.
Proactive, structured and hands-on personality.

📌 Marketing Specialist (Madrid)
🏢 Zoomlion
📍 Madrid