The Marketing Hub is a digital B2B marketing agency, specialising in the management of sales and marketing programmes that deliver increased sales volume for leading global technology companies, telecommunications carriers, and software start-ups.

Its technology empowers teachers, students, and teams to learn and collaborate in innovative ways, driving breakthroughs from improved learning outcomes to business growth.

The successful candidate will join The Marketing Hub and work as an embedded member of the international marketing team of one of our key EdTech clients. Reporting functionally to the client's Growth Marketing Team Lead and working closely with The Marketing Hub's management team, you will develop, execute, and manage integrated marketing campaigns to generate engagement and drive demand for the client's solutions. You will contribute to and execute customer-focused, data-driven marketing initiatives across email marketing, marketing automation, paid media, events, channel marketing, and account-based marketing (ABM). You will also help align general campaigns with regional priorities, channel partner activities, and local market objectives. The role requires a strong background in demand generation, campaign optimisation and hands-on HubSpot, together with a strong analytical mindset and a focus on measurable business results.

Develop, execute, monitor, and optimise integrated marketing campaigns to drive engagement, demand generation, and marketing-qualified leads (MQLs).
• Contribute to the client's growth marketing strategy, collaborating closely with cross-functional teams and marketing stakeholders.
• Develop and localise differentiated messaging and value propositions for target audiences, verticals,



and regional markets.
• Collaborate with global content, creative, brand, product marketing, and digital teams to develop high-performing marketing assets.
• Build and manage marketing automation programmes in HubSpot, including workflows, landing pages, nurture campaigns, lead-scoring models, forms, and audience segmentation.
• Support and coordinate channel marketing strategies in partnership with sales, leadership teams, and channel partners.
• Develop and execute co-marketing campaigns with partners across key markets.
• Track and report on campaign performance, pipeline contribution, and ROI, providing actionable recommendations for optimisation.
• Manage campaign budgets and recommend investment optimisations based on business priorities and performance data.
• Strong background in B2B demand generation, with proven experience developing and executing campaigns that generate engagement, qualified leads, and pipeline.
• Strong campaign optimisation skills, with the ability to analyse performance data, identify opportunities, and continuously improve campaign results.
• Strong hands-on HubSpot experience, including automation workflows, segmentation, lead scoring, reporting, dashboards, nurture programmes, landing pages, and forms.
• Ability to collaborate effectively with Sales, Brand Marketing,



Product Marketing, Digital, and Channel teams while contributing to marketing strategy and execution.
• Strong working knowledge of how digital, partner, event, email, paid media, social, and ABM channels can be integrated into cohesive growth programmes.
• Strong analytical skills with the ability to track, measure, and optimise campaigns against key performance indicators (KPIs).
• Highly organised, detail-oriented, and capable of managing multiple projects and priorities simultaneously.
• Proficiency in Microsoft Office, particularly PowerPoint, Word, and Excel.

Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• Minimum 5 years' experience in B2B marketing, including significant hands-on experience in demand generation and campaign management/optimisation.
• Strong hands-on HubSpot experience, with proven success building and managing marketing automation programmes.
• Demonstrated experience developing, executing, and continuously optimising multi-channel marketing campaigns that deliver measurable business outcomes.
• Fluent written and spoken English.
• Fluent written and spoken Spanish.

Experience working within a marketing, creative, digital, media, or integrated agency environment.
• Fluent or professional working proficiency in Italian and/or other European languages.
• Salesforce CRM experience.

Supervision
• A valid work permit in Spain is required.
• The successful candidate will be passionate about driving measurable marketing impact and contributing to business growth through data-driven marketing strategies.

📌 Growth Marketing Manager - Madrid - Hybrid
🏢 The Marketing Hub
📍 Madrid