The Role

We're looking for a Marketing Manager who can own the full Onefam brand — strategically and operationally. You'll define where we go and then roll up your sleeves to help get us there. You'll lead a small but sharp team (developer, SEO specialist, content specialist) while staying hands-on yourself: writing copy, running paid campaigns, jumping into content when it matters.

This is not a purely strategic role. We need someone who can think at the brand level on

Monday and be in the weeds on a Meta campaign by Wednesday. If you need a big team to get things done, this probably isn't the right fit. If you thrive on ownership and move fast —

read on.

What You'll Do

- Define and drive the overall Onefam marketing strategy across all channels and properties.

- Leverage AI tools and digital innovation to punch above our weight.

- Manage and mentor a team of specialists (developer, SEO, and content) setting clear goals and supporting their growth.

- Own paid media — Meta, Google, and beyond — from strategy to execution and optimisation.

- Lead content strategy and get hands-on when needed: social, email, blog, partnerships.

- Drive direct booking growth and reduce OTA dependency through smart digital marketing.

- Own the brand voice and make sure it stays consistent, authentic, and unmistakably Onefam.

- Track performance — set KPIs, build reports, and turn data into decisions.

- Collaborate closely with operations and leadership to align marketing with business goals.

- Stay close to the traveller community — on the ground, online, and everywhere in between.





Who You Are

- minimum 4 years of experience in digital marketing, ideally in travel, hospitality, or a fast-paced consumer brand.

- Strong strategic thinker who's equally comfortable executing — you don't wait for someone else to press go.

- Proven track record in paid media (Meta Ads, Google Ads) and performance marketing.

- Solid content instincts: you know what makes people stop scrolling and you know how to brief (or write) it.

- Digitally native with a strong AI mindset — you use tools like ChatGPT, Claude, or similar as part of your daily workflow, not as a novelty.

- Data-driven: comfortable with analytics platforms, attribution, and building performance dashboards.

- You feel brands, not just manage them. You'll need to genuinely connect with the Onefam vibe.

- Proactive, autonomous, and fast-moving — you spot opportunities and move on them without needing to be asked.

- Excellent communicator in English and Spanish (other languages are a plus).

- Based in or willing to relocate to Barcelona.

What We Offer

- A real seat at the table — you'll shape the brand, not just execute someone else's vision.

- A tight-knit, high-energy team that cares about what they build.

- The freedom to test, learn, and move fast.
- Staff stays across the Onefam network — experience the product you're marketing.

- Based in Barcelona, one of Europe's most dynamic cities for travel and lifestyle brands.

- The chance to grow with a brand that's already winning — and has a lot more runway ahead.

📌 Marketing Manager (Barcelona)
🏢 Onefam Hostels
📍 Barcelona