Role Purpose

You are part of the General Commercial marketing team, acting as the expert who owns our marketing operations, automation, and inbound qualification processes end-to-end. You are the connection between marketing and the Rev Ops and commercial teams (Sales and Customer Success) — turning raw inbound interest into qualified, well-routed pipeline through smart segmentation, robust HubSpot automation, and increasingly, AI-powered workflows and structured detailed tracking and reporting. This role has evolved into a highly technical, high-ownership position at the center of our revenue engine. It requires a true HubSpot power user who thinks in workflows and segments, is comfortable implementing AI tools to scale and improve marketing operations, and proactively owns projects from idea to measurable impact — rather than waiting to be told what to build next.

What You'll Own

HubSpot Automation, Workflows & AI Implementation — the core of this role

- Design, build, and continuously optimize HubSpot workflows, automations, and sequences that streamline lead nurturing, lead scoring, and SQL routing.
- Act as the organization's HubSpot champion and power user , expert-level fluency across Marketing Hub and CRM, capable of building complex, multi-branch automations independently.
- Identify and implement AI-powered capabilities (within HubSpot and complementary tools) to improve lead scoring, personalization, content workflows, and operational efficiency.
- Proactively audit existing automations, spot inefficiencies or breakages, and re-architect them as processes and volume scale.

Segmentation & Database Health

- Create and manage HubSpot lists and dynamic segments for targeted campaigns and lead qualification.
- Maintain the health of the contact database — segmentation, deduplication, and data hygiene — in coordination with the Operations team.

Reporting & Analytics

- Develop and maintain high-level reports and dashboards in HubSpot to measure lead performance, lifecycle progression, and campaign ROI.




- Present marketing campaign and pipeline performance regularly, translating data into clear, actionable recommendations to improve conversion.
- Provide the marketing team with up-to-date analytics and insights to fuel higher-converting campaigns.

Inbound Lead Qualification & Management

- Track, qualify, distribute, and manage incoming prospect and customer leads via HubSpot CRM.
- Manage calling lists and follow up daily with leads using an omnichannel approach (calls, email, and other channels) to qualify and progress them.
- Own the end-to-end inbound qualification experience — from first touch through hand-off and follow-up to deal close.

Cross-Functional Partnership & Sales Enablement

- Act as the conduit between Rev Ops, Sales, Customer Success, and Marketing — championing inbound processes to drive pipeline and boost conversion.
- Follow up daily with key stakeholders to track and monitor inbound lead and campaign performance.
- Equip commercial teams with the information and context they need to deliver a high-quality experience with inbound leads.

Project Ownership & Proactivity

- Take full ownership of marketing operations projects end-to-end — from scoping through execution to reporting on impact — with minimal need for oversight.
- Proactively bring forward ideas, tests, and improvements rather than waiting for direction; treat marketing operations as a continuously optimized system.

What We're Looking For

Must-have

- Proven, hands-on expert-level experience with HubSpot (Marketing Hub and CRM) — able to independently build complex workflows, automations, sequences, lists, and dynamic segments.




- Demonstrated experience implementing or leveraging AI tools within marketing operations (e.g., AI-assisted scoring, personalization, content or workflow automation).
- Strong analytical skills, with experience building reports and dashboards that connect marketing activity to pipeline and revenue outcomes.
- A track record of owning projects proactively and driving them to completion with limited supervision.
- Experience managing inbound lead qualification, including omnichannel outreach (phone and email).
- Excellent cross-functional communication skills, comfortable acting as a bridge between marketing, sales, and customer success.
- Meticulous, detail-oriented approach to data quality and database hygiene.
- HubSpot certifications (e.g., Marketing Hub Software, Revenue Operations, Reporting).

Nice-to-have

- Experience with complementary tools (e.g., Zapier/Make, Slack integrations, BI/reporting tools).
- Prior experience in a SaaS or subscription-based business.

Why This Role Matters

This position sits at the heart of how inbound demand becomes revenue. The person in this seat doesn't just execute — they design the systems, automations, and reporting that the entire commercial organization relies on, and they're trusted to identify opportunities and act on them proactively.

About Keystone Education Group

At Keystone, you will be working with passionate, professional and high-performance individuals. Together, we have grown successfully into more than 700 talented employees with sites that are recognized as the world's leading search engines for education. Ambition, drive and great ideas help us reach our goals – join us in the next step of your career!

Application Instructions

Please send us your application by hitting the button "Apply here!". Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.

📌 Marketing Operations Specialist (España)
🏢 Keystone Education Group
📍 España