Specialist in Marketing Automation

We are seeking a highly motivated Marketing Automation Specialist to join a dynamic and fast-growing organisation operating within a high-value, long sales-cycle environment. This role is idóneo for a data-driven professional who thrives on building intelligent systems that improve efficiency, enhance customer journeys, and drive measurable commercial results.

You will play a key role in designing and optimising a scalable marketing automation ecosystem that connects marketing and sales, improves lead management, and maximises conversion at every stage of the funnel. Working closely with cross-functional teams, you will have the opportunity to shape strategy, implement advanced automation workflows, and introduce innovative, AI-driven solutions that support business growth without increasing operational overhead.

This is a hands-on role suited to someone who combines technical expertise with commercial awareness and is passionate about leveraging automation, data, and personalisation to deliver high-performing campaigns and are fluent in Spanish and English.

Role Purpose To design, implement, and continuously optimise a scalable marketing automation ecosystem that drives higher lead-to-sale conversion, enhances telemarketing productivity, and enables campaign growth without increasing headcount.

Key Objectives

- Improve operational efficiency across marketing and sales through automation.

- Increase conversion rates from lead to visit and from visit to sale

- Establish clear visibility and tracking across the full commercial funnel

- Accelerate lead response times and improve handling quality

- Minimise manual workload within the telemarketing function

- Develop a structured, segmented, and actionable database

Core Responsibilities

Marketing Automation & Campaign Management

- Build, deploy, and refine automated workflows covering lead acquisition,



nurturing, requalification, and reactivation.

- Develop tailored customer journeys based on project type, budget range, buying stage, and engagement level.

- Execute multi-channel campaigns across email, SMS, WhatsApp, and other relevant platforms.

CRM & Data Management

- Maintain high data integrity within the CRM (deduplication, standardisation, enrichment, and key field management)

- Evaluate and implement additional tools or integrations to improve scalability and efficiency

Segmentation, Scoring & Optimisation

- Design and manage lead scoring models to prioritise opportunities

- Conduct A/B testing across messaging, timing, audiences, and calls to action

- Deliver targeted campaigns through effective database segmentation

AI & Innovation

Leverage AI-driven solutions to enhance performance, including:

- Conversational agents or virtual sales assistants

- Automated first-response systems

- Content generation and personalisation

- Dynamic or personalised video

- Predictive lead scoring and prioritisation

- Automated summaries of sales activity

Performance Tracking & Reporting

- Develop dashboards and reporting frameworks to monitor campaign performance, channel conversion, lead progression, and revenue contribution.

Candidate Profile

Experience

- 3–5 years in marketing automation, CRM marketing, lifecycle marketing, or marketing operations

Tools & Technical Skills

- Experience with platforms such as Zoho, HubSpot, Salesforce, ActiveCampaign, Pardot,



or similar

- Working knowledge of HTML & CSS for email and landing page adjustments

Core Competencies

- Strong expertise in automation, segmentation, lead nurturing, and remarketing strategies

- Solid analytical capability across funnels, attribution models, cohorts, and KPIs

- Ability to produce high-converting, personalised messaging

Personal Attributes

- Proactive, organised, and results-driven

- Comfortable working cross-functionally with sales, marketing, and technical teams

- High level of written and professional English

Desirable Experience

- Background in real estate, new developments, luxury, hospitality, or other high-value, long sales-cycle sectors

- Experience with integrations via Zapier, Make, or APIs

- Understanding of deliverability, database management, and compliance

- Familiarity with BI, analytics, or data visualisation tools

- Experience with WhatsApp Business API, advanced forms, chatbots, or CDP platforms

- Relevant certifications (HubSpot, Salesforce, Zoho, etc.)

Key Performance Indicators

- Lead response and activation speed

- Conversion rates across MQL, SQL, visits, reservations, and sales

- Percentage of leads managed through automated nurturing

- Lead reactivation performance

- Contribution of automation to pipeline and closed deals

- Reduction in manual workload within telemarketing

- Database quality and deliverability performance

- ROI of automation initiatives

What’s on Offer

- Salary: €35,000 – €40,000 (including bonuses)

- A role with direct impact on revenue growth and business scalability
- A fast-paced, growth-oriented environment

- Hybrid working model (3 days in the office)

- Competitive salary package

- High level of autonomy to shape processes, systems, and automation strategy

📌 Specialist in Marketing Automation - Marbella
🏢 JobFinder Spain
📍 Marbella