Описание: Scopely is a general video game and interactive entertainment company that creates, develops, publishes, and live-operates games across mobile, web, PC, and console. Its portfolio includes Star Trek Fleet Command, MONOPOLY GO!, Pokémon GO, and other games connecting hundreds of millions of players worldwide.
Задачи
Own the CRM and lifecycle communication calendar, aligning messaging with live ops events, feature releases, and key player moments
Define and evolve lifecycle strategies across new, active, lapsing, VIP, and conversion-focused cohorts
Translate product and live ops plans into actionable communication strategies
Serve as the single source of truth for outbound player messaging
Lead messaging development across push, email, in-game surfaces, and other CRM channels
Write or guide performance-driven copy tailored to player motivations
Partner with design to develop creative aligned with campaign goals
Ensure consistency in brand voice, tone, and player-first communication standards
Build and maintain a library of high-performing templates, subject lines, and creative assets
Represent CRM in sprint planning and live ops reviews
Influence feature design, including messaging surfaces, onboarding flows, and opt-ins
Align event timing, offers, and promotions with the communication strategy
Identify and prioritize data and targeting requirements for personalization and segmentation
Brief Marketing Operations on campaign builds, including targeting, timing, creative, and success metrics
Review and approve campaigns before launch




Design and prioritize experiments with CRM Analytics, including A/B tests, holdouts, and journey optimization
Analyze campaign performance and translate insights into actionable improvements
Play Star Trek Fleet Command to understand the player experience and economy
Monitor community sentiment, feedback, and trends
Participate in stand-ups, design reviews, and live ops planning
Bridge the central CRM function and the game team
Own direct-to-player campaigns end-to-end and ensure alignment across Social, Community, and Player Experience channels
Operate as a senior individual contributor with hands-on campaign execution, segmentation, and experimentation.
Требования
~5+ Years of experience in CRM, lifecycle marketing, product marketing, or growth roles with hands-on channel execution
~ Proven experience in midcore mobile games, professionally and/or as a deeply engaged player
~ Strong creative instincts and the ability to write compelling, high-performing copy
~ Experience managing editorial or communication calendars in live service environments
~ Comfortable working within sprint-based development and influencing product decisions
~ Proficiency with CRM platforms such as Braze or Iterable and lifecycle orchestration
~ Strong analytical mindset and experience using data to inform strategy and optimization
~ Excellent cross-functional communication and stakeholder management skills
~ Nice to have: experience in midcore mobile games as a deeply engaged player.

Условия
Office role in Barcelona Spain
No conditions specified.
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📌 crm marketing manager Star Trek Fleet Command (Barcelona)
🏢 Enfint
📍 Barcelona