Content Strategist, Demand Generation (Content & Media Activation Team) Marketing location_on Barcelona Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That’s how Semrush gained the trust of over 28 million users—from scaling startups to Fortune 500 companies. About the role We're looking for a creative, results-driven Demand Gen Paid Content Specialist to scale and optimize high-performing content across our paid channels and email. In this role, you’ll translate product marketing messaging into impactful ads, landing pages, and email copy that capture attention and drive enterprise pipeline. You’ll balance performance data with creative ideation, continuously finding the sweet spot between scaling what already works and experimenting with fresh, engaging content concepts. You will join the Content Team within Digital Marketing, a team of creatives who use data to fuel rather than stifle creativity. In this position, you will report to the Content and Media Activation Team Lead and collaborate closely with the Demand Generation, Enterprise Product Marketing, and Creative Agency teams to ensure unified and cohesive content across paid media activation channels. Create high-converting demand gen content for paid channels, including paid display, paid social, paid video, paid search, and email marketing Translate enterprise product marketing messaging into impactful, audience-focused ads, landing pages, and emails that drive demand Write copy, ideate creative concepts, and brief creative tasks to Creative Agency,



providing feedback on completed designs as needed Continuously monitor performance data and adjust content assets based on pipeline results Drive creative ideation by balancing proven content frameworks with always-on experimentation of new formats and ideas Partner closely with the Demand Gen and Enterprise Product Marketing teams to support major initiatives and ensure all paid initiatives contribute to one connected narrative Maintain asset quality and brand consistency while supporting fast-paced production across multiple digital formats 3–5 years of experience in content creation, digital marketing, copywriting, or performance-driven content marketing roles, with at least 1-2 years targeting an enterprise audience for demand generation ~ Demonstrable expertise creating at least two of the following content types: display banners, video ads, paid social assets, landing pages, and email. Exceptional copywriting skills with the ability to translate complex product marketing messaging into kinetic, high-converting ad copy ~ Ability to prioritize strategic tasks with hands‑on content production and optimization responsibilities ~ Analytical approach to creative strategy, incorporating past performance into future planning ~ LI-Hybrid Hobby & team building budget allowance A little more about us Semrush is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across GEO, SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. The company was founded in 2008 and is headquartered in Boston, MA with a integral presence across North America, Europe and Asia. Great Place to Work, DEI Workplace, Diversity Champion Award, International Inclusion Award, Most Women Friendly Employers, Best Place for Working Parents. All thanks to 1700+ employees who build the company every day. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.

📌 Content Strategist, Demand Generation (Content & Media Activation Team) (Barcelona)
🏢 Semrush
📍 Barcelona