Building the Future of Open Finance Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, integral financial system. Building the Future of Open Finance Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system. Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients. Performance marketing is being rebuilt from first principles. The manual processes of bid management, creative iteration, budget allocation, and audience targeting are being replaced by agent systems that detect signals, make decisions, and execute continuously, learning from every result. As Growth Workflow Specialist (Performance & Paid Growth), you sit at the intersection of paid growth expertise and AI systems thinking. You are the domain expert who makes the automation intelligent. The agents run what you design. While your primary focus is performance and paid growth, you will also contribute to automating other growth levers, including CRO, incentives, referrals, and cross‑channel workflows, as the engine expands. Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo level channel mix optimization to audience signal processing Work directly with the build team to translate your workflow specs into working agent automations QA agent outputs,



review what the system produces, identify where it falls short, and define the corrections that improve it Refine creative and copy variants generated by the AI creative layer, applying domain judgment to what will perform before the data confirms it Monitor workflow performance and continuously improve, this system compounds with your input, it does not run itself 4+ years in performance or paid growth, you have run campaigns at scale across major paid channels and understand the mechanics deeply ~ Comfort with data, you can read a performance dashboard, interpret signal from noise, and define what an agent should optimize for ~ Prompt engineering curiosity, you don't need to be an engineer, but you are willing to learn how to communicate with AI systems precisely and improve their outputs ~ Strong written communication, the workflow specs you write become the blueprints engineers build from. High agency, you define the work, you don't wait for it to be defined for you Experience with marketing automation, CRM, or lifecycle messaging systems Exposure to A/B testing and experimentation frameworks Background in fintech, consumer financial products, or regulated industries Any hands‑on experience with workflow automation or no‑code orchestration tools Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws. Follow us on Twitter Learn on the Kraken Blog

📌 Growth Workflow Manager, Performance & Paid (España)
🏢 Kraken
📍 España