Marketing Manager (Barcelona)

Marketing Manager (Barcelona)

08 sep
|
Cambium Networks
|
Barcelona

08 sep

Cambium Networks

Barcelona

Cambium Networks is seeking an EMEA Channel Marketing Manager , preferably based in our Barcelona office, to support channel marketing strategy and execution across the EMEA region. Reporting to the EMEA Field Marketing Manager, this role will partner with regional sales, distributors, and channel partners to deliver pipeline growth, partner engagement, and measurable ROI through scalable programs and disciplined fund management. The EMEA Channel Marketing Manager owns channel marketing strategy and execution across EMEA, prioritizing markets, partners, and investments based on regional business goals, opportunity, and performance.
Department Description At Cambium Networks, we simplify complex networking with powerful solutions that are easy to manage and deploy. Our ONE Network platform brings together fixed wireless broadband, fiber optics, WiFi, switching, security, and SD WAN for organizations around the world-from telecoms and service providers to enterprises, industrial campuses, and public sector institutions.
At Cambium Networks, we work relentlessly to deliver reliable connectivity, simplified for everyone. We are now seeking an EMEA Channel Marketing Manager, preferably based in our Barcelona office, to support channel marketing strategy and execution across the EMEA region. Reporting to the EMEA Field Marketing Manager, this role will partner with regional sales, distributors, and channel partners to deliver pipeline growth, partner engagement, and measurable ROI through scalable programs and disciplined fund management.
Scope of Responsibilities & Position Expectations Channel strategy and planning
Build EMEA channel marketing strategy aligned to regional sales priorities and global marketing plans.
Create quarterly and annual channel marketing plans for distributors, VARs, MSPs, and integrators, including goals, program mix, budget allocation, and expected outcomes by partner and country.
Own channel marketing strategy and execution across EMEA, prioritizing markets, partners, and investments based on regional business goals, opportunity,



and performance.
Lead the planning and execution of channel-led demand programs: webinars, field events, digital campaigns, paid media, email nurtures, and co-marketing initiatives.
coordinate translations and ensure regional compliance and brand standards.
Run partner marketing enablement sessions (virtual-first) and provide playbooks for campaign execution, lead handling, and reporting.
Collaborate with product marketing to keep positioning and messaging current and partner-friendly.
Channel marketing fund management
Own the EMEA distributor Cooperative Marketing Fund (co-op) and partner Marketing Development Fund (MDF) budget execution from end-to end, including planning, governance, prior approvals, usage oversight, claims processing, and ROI reporting.
Quarterly business reviews with distributors focused on co-op utilization, program results, lead quality, and pipeline impact.
Co-op usage per eligibility rules and required proof-of-performance, aligned with finance and legal/compliance.
Optimize spend and performance:
Coordinate closely with the EMEA sales team and identify opportunities to allocate MDF funds to partners for key activities.
Track MDF budget and utilization, ROI by activity, cost per lead (where applicable), pipeline influence, and win contribution.
Drive EMEA channel marketing moments (virtual-first), including webinars, distributor partner days, regional events, and targeted industry and trade shows.
Work closely with EMEA sales and channel leadership, partner account managers, marketing ops, finance, and legal/compliance.




Coordinate with global marketing to reuse core campaigns and share best practices from EMEA.
Track sourced and influenced pipeline, lead quality, conversion rates, activity ROI, and partner engagement; MQL and SQL volume, conversion rates, cost per lead, and opportunity velocity.
Distributor performance: number of active reselling partners engaged in campaigns, lead follow-up performance, partner recruitment into programs.
Partner performance: program adoption, campaign outcomes, and revenue contribution.
5+ years in B2B marketing with 3+ years in channel and partner marketing (technology, telecom, networking, SaaS, or hardware industries preferred)
~ Hands-on experience managing MDF and co-op budgets, approvals, and claims processes with finance and compliance alignment.
~ Strong digital demand and campaign operations capability; comfortable running virtual first programs.
~ Proficiency with CRM and marketing automation and reporting (e.g., Salesforce plus Marketo, HubSpot, or Pardot).
~ AI fluency, including practical experience using AI tools to improve campaign planning, content production, analytics, and operational efficiency.
~ Multilingual skills a plus; Spanish advantageous but not required, along with languages such as French, German, Italian, or Arabic.

able to drive alignment across sales, distributors, and internal teams.
comfortable setting targets and analyzing performance.
Solid project management with the ability to run multiple workstreams and deadlines.
Budget stewardship and vendor management.
Reports to EMEA Field Marketing Manager
Partners with EMEA Sales and Channel Leadership, Partner Account Managers, Sales Operations, General Channel Marketing, Product Marketing, Product Management, Marketing Operations, Finance, Legal and Compliance
Barcelona, Spain, as this is a Cambium office location.
Hybrid: expected in the office at least 2 days per week.
Travel: 10%-25% across EMEA, depending on partner coverage and event calendar (virtual-first execution model).
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📌 Marketing Manager (Barcelona)
🏢 Cambium Networks
📍 Barcelona

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