This position is remote-friendly.
At Joko, our mission is to we help consumers save time and money when shopping online or in-store. Founded in Paris, Joko is a tech company and certified B Corp with over 105 talents across Paris, Barcelona, and New York (and beyond). Our Marketing team
No one is more creative and data-driven than this team; The Marketing team’s mission is to put our product into the hearts and hands of millions of users around the world.

The Brand & Communications Team shapes Joko's long-term vision and builds a lasting emotional connection with users.
The B2B Marketing Team positions Joko as the top partner in our space and builds a standout employer brand.
As CRM & Lifecycle Manager, your mission is to design and run lifecycle programs that turn new signups into engaged, loyal, high-LTV Joko users. You will own the end-to-end CRM strategy across in-app, push, and email from the first onboarding message to the campaign that reactivates dormant users. You will join the Growth team, report to the VP Growth, and partner daily with Product, Data, and Brand teams.
You’ll partner closely with Data to turn behavioral signals into segmentation and triggers, and with Product to keep lifecycle nudges tightly aligned with the in-app experience.
You’ll run a continuous A/B testing program (hypotheses, tests, learnings, iterations) to improve existing flows and challenge our current lifecycle map. Take CRM to the next level with AI:



You’ll use AI to automate the operational grind (segmentation, copy iteration, QA, reporting) and unlock what we couldn’t run manually: sharper personalization, faster experimentation cycles, and richer lifecycle logic. You’ll work hand-in-hand with Product, Data, User Acquisition, and Brand so CRM compounds alongside everything else we’re building.
Experience: You have 5+ years of experience in B2C CRM or lifecycle marketing, ideally in a high-growth mobile or consumer app. CRM craft: You’re hands‑on with modern CRM platforms (Braze, Iterable, Customer.Data‑driven to the core: You read cohort curves, funnel data, and A/B test results fluently. You use data to form opinions and drive decisions, not just to build reports.
You’ve run structured A/B testing programs and know how to design experiments that actually teach you something, not just optimize a subject line.
Curious and hands‑on with AI: You’re genuinely excited by what AI can do for CRM. Languages: You’re a native‑level French speaker and fluent in English, our internal working language.
Some of the benefits listed below are available to full‑time positions only

Versátil remote : If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget.
Yearly offsite in amazing locations and budget for team‑building events & monthly in‑person gatherings
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📌 CRM Manager (Ecommerce) Hybrid Working (Barcelona)
🏢 Joko
📍 Barcelona