At Factorial we're looking for a Senior Product Marketing Manager to help shape and scale one of our strategic product areas. We’re moving from an HR software into a complete AI Business Management platform for SMBs, across Europe and the USA. You’ll grow faster than you can imagine - you’ll work directly with leaders across different team tackling exciting, creative and very varied projects. Just ask Guillem - he didn’t just plan our Onboarding campaign, he ended up starring in the video ad! We actively invest in your growth with continuous feedback, performance reviews and a learning budget. You should also join if you value a transparent and agile company, and thrive tackling challenges that probably nobody has cracked before.
Who You’ll Be Working With You will be part of the Product Marketing team. At Factorial, Product Marketing connects the commercial side of the organization with the product side. Expect to work as closely with customer-facing teams (Customer Experience, Sales, Operations), Marketing teams (Inbound, Performance, Brand) and Product.
As a Product Marketing Manager at Factorial, you will:
Own GTM strategies of new product launches by ideating, planning and forecasting the business impact of them. This goes from coming up with the creative concepts and storytelling with Brand to assessing the ROI of the campaign with Marketing Directors of each market.
Coordinating with a wide amount of stakeholders (Product, Sales, Customer Success, Finance, Marketing, Partners, external agencies) to align on launch plans, timelines, actions and priorities.




Drive GTM campaigns project management and follow-ups to make sure deadlines are met, stakeholders are aligned and business results are achieved.
Overseeing our marketing actions are brand consistent, accurate, and aligned with our product positioning. Conduct research on competitors and customers by organizing interviews, running surveys, and analyzing data. Collaborate with product teams in roadmap planning and validation by providing relevant market and customer insights.
Work with the Presales team to conduct internal product trainings for Sales, Customer Experience, and Marketing, ensuring the team understands value, use cases, and key differentiators.
Analyze data to discover insights and propose opportunities to boost our product growth.
Develop briefings for marketing actions and scripts for product presentations and videos.
Work hand in hand with the Brand team to create product assets, especially product videos and motions.
Define Pricing and Packaging proposals, along with the Product team, for new and existing products of our portfolio.
Collaborate with Customer Marketing to gather customer stories, testimonials,



and case studies that support product narratives.
You have 5+ years of experience in Product Marketing in SaaS (ideally B2B), with a proven track record of launching products to market with business impact.
You have successfully managed large projects with many stakeholders and teams, especially GTM Campaigns and Product Launches. You know how to analyze business data to find insights and opportunities for growth.
You’re versatile, a generalist with product, marketing, and business skills. You feel confident doing some data analysis now, a design later, and a video script tomorrow.
You pay attention to details and are obsessed with generating top-quality outputs.
You excel at speaking English, and you also speak one of the following languages: French, German, Spanish, Italian, or Portuguese (native or C2 level).
About Us At Factorial, we’re building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people. With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe’s fastest-growing SaaS companies, backed by top-tier investors and proudly headquartered in Barcelona. We own it: We take responsibility for every project. Alan private health insurance
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Breakfast in the office and organic fruit

📌 Senior Product Manager (Data/Marketing) (Barcelona)
🏢 Factorial
📍 Barcelona