This field-force position is located in the MADRID/ Center Area and reports to the Dx Area Coordinator within the Companion Animals Business Unit.

Job Purpose: The purpose of this field-based position is as a Diagnostics Specialist who provides onsite support to veterinary practices, laboratory research, and veterinary academic settings and is responsible for the overall business health and customer satisfaction of their assigned territories.

Core Responsibilities

Sales Creation

Generate sales by calling on existing customers, self-generated prospects and all potential animal health or research opportunities within your designated region. Clearly explaining the uses and benefits of Zoetis products and services and effectively communicating our value proposition, you will be required to generate new business and leads by placing Zoetis products into new practices, academia and research settings and gathering referrals from existing clients. Your purpose is to assist practices with all aspects of understanding the practice and customer benefits in providing high quality diagnostics products and in-house diagnostic services. Develop mutually beneficial and productive long-term partnerships with our customers and maintain these relationships with the appropriate quantity and quality of activity. Contribute to the overall success of Zoetis by delivering at least the sales growth and market share gain targets for the designated product lines.

Planning

Maintain high level of expertise with the evolving portfolio of products, services, pricing, competition, market and industry trends. Develop and maintain account plans in collaboration with Veterinarians, ATMs, ABMs and Dx coordinators. Identify, quantify, qualify, track, and evaluate Veterinary Practice performance; facilitate, develop,



design and implement clinic workflow processes that improve overall customer experience with our products and services. Ensure customer information and call reports are continuously updated through the CRM system. Align activities and account plans to marketing programmes and management direction in line with the Solution Selling model. Analyze and interpret vigente and potential territory/customer sales and growth opportunities to support delivery of sales targets.

Relationships

Develop mutually beneficial and productive long-term partnerships with our customers based on high quality account plans. Implement bespoke customer solutions utilising all available resources including products, value-add services, Veterinarians and Business Consultants. Work with the Dx Coordinator, Dxs, BUM, ABM, ATM and AM teams to identify and report opportunities in customer accounts as well as new opportunities through referrals from existing customers. Identify opportunities into existing customers to maximize their profitability and customer service. Contribute to the success of your team by sharing best practice with colleagues and proactively contributing ideas.

Call activity

Deliver call activity in accordance with agreed KPIs to achieve the required coverage and frequency with identified target customers. Respond to requests for onsite technical support, providing prompt and accurate technical assistance, troubleshooting,



and resolution of complex system problems for veterinary clinics, laboratory research, and veterinary academic settings. Provide clinics with guidance, instruction, and training on our product line and services to increase productivity and performance through formal and informal presentations. Provide post-sale product installation and validation, applications and operations training; ensure that all staff are trained and signed off for competent and confident use of all equipment; monitor staff changes and ensure new staff are trained within 8 weeks of joining the practice. Ensure clear and specific objectives exist for each individual call. Delivering relevant marketing messages, product information and programs consistent with management direction in line with the Solution Selling model. Proactively identify customer opportunities and capitalize on them. Co‑ordinate with colleagues to achieve positive changes to customers’ understanding and use of our portfolio of products, services and pricing. Accurately record call activity in the CRM system, in line with company guidance. Ensure clear and timely follow‑up plan is in place and actioned.

Compliance

Maintain high standards of business conduct and compliance, adhering particularly to Pharmacovigilance Policy, Global Vet Policy, Zoetis values, travel & expenses policy and local codes of practice. Maintain accurate business records including CRM and communicate effectively with the Manager and other Stakeholders. Manage allocated budget with tight control to avoid overspends.

Key Skills and Behaviors:

Key Skills

- Exceptional sales ability
- Strong communication and influencing skills
- Builds successful and effective relationships
- Able to retain and recall product i

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📌 Diagnostics Specialist (España)
🏢 Zoetis
📍 España