Job Description Summary
Role Purpose
The Brand Manager – Spain plays an essential executional role in delivering locally relevant marketing activation for the Adults Brands portfolio (Royal Bliss, Nordic Mist). You will be driving brand activation on a local level for your dedicated brands and working closely together with the local business operations team and local bottling partner, CCEP as well as the global/ European network to ensure that all brand activities meet Spanish market needs while remaining consistent with central brand strategy.
This is a hands-on, detail-oriented role adecuado for a marketer who thrives on activation, coordination, cross functional collaboration, and driving excellence in execution.
Key Responsibilities
- Drive and manage brand activation at the local level, including building annual brand plan, managing brand campaigns, activations & promos and experiential marketing and events (leveraging marketing assets), in coordination with the bottler & cross functional teams




- Support the Sparkling Flavours Senior Marketing Director on cross-functional initiatives, work assignments and tasks that align to brand priorities
- Manage brand program budgets (DME) and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget
- Coordinate execution of brand activation across digital, social, OOH, experiential, sponsorship, and instore touchpoints.
- Track brand and project performance through data analysis by converting KPI's and findings into specific insights and actions that add value to the business, drive brand love and brand value
- Coordinate local activations with bottler, including brand campaigns, POS activations & promos, events, experiential/sampling
- Prepare reports / market analysis / presentations as needed (e.g. monthly performance reports)
- Work with agencies (creative, digital, shopper, packaging) on adaptation briefs and quality control.
- Support selling presentations, retailer act

📌 Manager, Brand Management Spf (Madrid)
🏢 The Coca Cola
📍 Madrid