08 sep
|
Enfint
|
Barcelona
Описание
Amenitiz provides B2B SaaS solutions for the hospitality industry, supporting customer acquisition and sales pipeline generation across European markets. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
Задачи
- Own paid acquisition across Google Search, Meta, Reddit, LinkedIn, YouTube, and emerging channels
- Define and manage CPL, MQL, SQL, and demo conversion targets across markets and channels
- Build and iterate campaign architecture for B2B SaaS lead generation
- Manage keyword strategy, audience segmentation, bid strategy, creative testing, and landing page alignment
- Own the marketing-sales feedback loop to improve lead quality and pipeline conversion
- Manage multi-market execution across France, Spain, Italy, and Portugal
- Build and maintain performance dashboards in HubSpot, GA4, or similar tools
- Run A/B tests on creatives, landing pages, audiences, and bid strategies
- Translate experiment results into scalable insights
- Present performance analysis and strategic recommendations to senior leadership.
Требования
- 5+ Years of hands-on performance marketing experience focused on B2B SaaS or B2B tech lead generation
- Deep expertise in Google Ads, including search campaigns, non-brand strategy, tCPA, tROAS, smart bidding, quality score optimization, and multi-market execution
- Solid Meta Ads experience in lead generation, including CRM-based audiences, lead generation campaigns, and CPL optimization
- Fluency in pipeline KPIs including CPL, MQL, SQL, demo conversion, and CAC
- Experience working directly with sales teams to improve lead quality
- Experience with HubSpot or an equivalent CRM for attribution, pipeline tracking, and campaign optimization
- Experience with GA4 and GTM for reporting and data-driven decision-making
- Hands-on ability to build and optimize campaigns in Google Ads and Meta Ads Manager
- Ability to operate autonomously in a fas
📌 performance marketing manager forB SaaS (Barcelona)
🏢 Enfint
📍 Barcelona