Responsibilities
Responsible for the full media strategy for Xiaomi Spain product campaigns, across all relevant touch points including above-the-line advertising and digital marketing, based on the business focus and market goals.
Bring new and innovative approaches to digital marketing and customer engagement strategy through the identification of different online channels, tracking and media opportunities.
Work closely with HQ (Xiaomi China) media team and local cross-functional teams, including but not limited to Marketing, PR, Retail and Sales teams, as well as reference customers, to provide the best-in-class full-media or digital experience to target consumers.
Work closely with other teams besides Marketing, such as Sales and Retail, and coordinate plans.
Understand customer insights and behaviour through digital listening.
Plan the full media budget and prioritize investment to meet business or demand generation objectives.
Define and set a communication strategy that recognizes the changing digital lifestyle of target customers,



while also having omnichannel (Retail / Operator / E-Commerce, etc.) marketing and media planning capabilities.
Be familiar with all trendy and industry social platforms and marketing insights tools; identify consumer and marketing insights, and optimize spend and performance based on those insights.
Provide insights to Product, Creative and other teams through media practices and performance, driving greater value from future media buying activities.
Evaluate emerging technologies and media opportunities. Provide creative ideas and perspectives for adoption where appropriate.

Requirements
Bachelor's degree or above; a major in Marketing or Advertising is preferred.
Experience in Internet, Advertising, Tech or Smartphone companies is a plus.
At least 3 years of working experience related to media buying and marketing. Experience in digital marketing in Internet and Consumer category industries is required. A general media or market

📌 Spain Media Buy Manager (Madrid)
🏢 Xiaomi Technology
📍 Madrid