Marketing Analyst – Channel Marketing, Central Europe, Middle East & Africa, UK
Our client is looking for a Marketing Analyst to join the Channel Marketing team covering Central Europe, the Middle East & Africa, and the UK. This role is essential to driving measurement, insights, and optimisation across regional marketing programmes. By leveraging data, you will help enhance marketing effectiveness, support business growth, and improve customer experiences.
Lead the execution of the integral marketing analytics strategy at a regional level.
Track and evaluate key performance indicators (KPIs) such as web traffic, lead generation, social media engagement, channel contribution, and conversion rates to assess campaign impact.
Power BI, Google Analytics, Google Tag Manager).
Build and manage data processes integrating multiple data sources.
Ensure data accuracy when working with relational databases.
Identify and resolve data quality issues.
Provide training and guidance to marketing teams on analytics tools and dashboards to encourage data‑driven decision‑making.




Support the rollout of global data and analytics initiatives within the region.
Recommend appropriate measurement frameworks for different marketing channels (paid, organic, search, and social).
Ensure global alignment with standardised measurement practices.
Translate data into insights, identifying trends and opportunities to optimise marketing performance and ROI.
Strong interest and passion for digital analytics.
Excellent communication skills in English (written and spoken).
Minimum 3 years of experience in marketing analytics and campaign measurement.
Expertise with Microsoft Excel, GA4, Google BigQuery, GTM, Power BI, Google Looker Studio, and SQL.
Solid understanding of web analytics, customer segmentation, attribution modelling, and path analysis.
Ability to consolidate insights from online and offline data sources and translate them into business actions.
Strong communication skills to present analytic

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