Job Purpose:

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Lead the development of Regional Accounts assigned to my responsibility, under the supervision of the hierarchical superior, proposing and executing the commercial strategy, establishing the appropriate commercial relationship, in order to achieve the objectives set out in the Unit Business Plan.

Key Responsabilities:
- Commercial agreements negotiation: Negotiate the commercial agreements, in order to achieve the established growth and profitability objectives in the Business Plan.
- Joint customer planning and value creation: Build shared strategies and plans with our customers to create joint value.
- P&L; optimization: Optimize resource allocation, investment, revenue and overall P&L; to deliver efficient JBPs.
- Customer and shopper insight: Develop and maintain a deep understanding of our customers, their market and shoppers.
- External insights:



Develop and maintain a deep understanding of trends and changes in the broader market, including what competitors are doing.
- Strategy and execution approach: Apply our vision into a clear strategy and execution approach for channels and key accounts.
- Measures and metrics: Define and implement measures and metrics to assess the performance and compliance of key accounts.
- Customer engagement: Establish an engagement platform on which we can grow and maintain win-win customer relationships.
- Internal leadership: Bring the best of our company to customer accounts, through creation and management of effective virtual teams
- Cross-functional collaboration: Coordinate with internal departments to ensure seamless execution of customer plans.
- Channel opportunity mapping: Identify and propose entry strategies for new sales channels with potential for NARTD and ARTD categories.
- Institutional visit preparation: Support and participate in strategic customer visits and p

📌 Senior Key Account Manager (Madrid)
🏢 Jobrapido
📍 Madrid