BBVA is seeking a Behavioral Economics Principal Manager to lead the Solutions Development team and drive innovative behavioral initiatives across Retail and Commercial segments. You will shape roadmaps, design evidence-based interventions and integrate AI-enabled capabilities to optimize customer decisions.
The role requires deep expertise in Behavioral Economics, strong business acumen, and experience delivering scalable digital products and customer experiences in a banking context.
📌 Behavioral Economics Solutions Lead (Madrid)
🏢 Bbva
📍 Madrid
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