Excited to grow your career?
BBVA is a global company with more than 160 years of history that operates in more than 25 countries where we serve more than 80 million customers. We are more than 121,000 professionals working in multidisciplinary teams with profiles as diverse as financiers, legal experts, data scientists, developers, engineers and designers.
Learn more about the area:
Behavioral Economics is a integral discipline focused on helping customers make better decisions. To achieve this, the Behavioral Economics team analyzes how cognitive biases and decision-making processes influence customer behavior and designs interventions, products and experiences that facilitate better choices and improve customer outcomes.
The candidate will join the discipline as a Behavioral Economics Principal Manager within the Solutions Development area, with a focus on Retail and Commercial businesses. In addition to leading strategic behavioral economics initiatives, he/she will be responsible for leading the Solutions Development team (Project Pool), driving the identification, design,
development and scaling of innovative behavioral solutions across BBVA.
The role requires a combination of deep expertise in Behavioral Economics, strong business acumen, experience in digital product and solution development, and the ability to leverage emerging technologies, including Artificial Intelligence, to create scalable customer and business impact.
About the job:
Key responsibilities
- Lead the Behavioral Economics Solutions Development team, fostering a culture of innovation, collaboration and methodological excellence.
- Define and execute the roadmap for the Solutions Development area, identifying strategic opportunities to apply Behavioral Economics across Retail and Commercial businesses.
- Design and deliver innovative, evidence-based behavioral economics initiatives, from problem definition and research to solution design, experimentation and implementation.
- Implement AI bas
📌 Behavioral Economics Discipline Lead (Madrid)
🏢 Bbva
📍 Madrid