The National Key Account Manager for Vending is a senior management position with business responsibilities that involves developing, implementing and monitoring Red Bull's sales strategy in the vending channel and effectively managing the team. Therefore, the key responsibilities consist of effectively managing the team and achieving sales, volume and profitability targets for the channel. This senior position requires a “hands-on” leader with strong teamwork skills, capable of setting clear expectations and objectives, setting ambitious goals and delivering key initiatives. The National Vending Manager must be able to develop a medium-term vision based on a deep understanding of customers, trends and opportunities, with attention to detail. The person must be comfortable taking calculated risks, identifying and exploiting opportunities and achieving commercial advantages.

Lead and manage the implementation of Red Bull's commercial strategy in the vending channel.

Lead and manage the vending team with the appropriate commercial strategy to achieve the objectives set by the company.





Develop short- and medium-term customer strategies in line with the general national sales policy to ensure a presence in all vending machines.

Implement campaigns, activations and corporate strategies by working together with colleagues from other departments (MKT, On Premise).

Analysis and Planning
Analyse available data sources (e.g. Aneda, EVA and customer data) and derive customer’s growth opportunities.

Continuously plan sales forecast and prepare trade spend budget to hit profitability targets.

Develop plans for annual business and effective promotion.

Prepare yearly negotiations (including different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy.

Produce excellent conceptual selling decks and establish Red Bull as the category leader.

Execution
Carry out and manage the annual negotiation process with key customers.

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📌 National Key Account Manager Vending (Madrid)
🏢 Red Bull
📍 Madrid