Location: Remote (European time zone preferred)
Role Type: Full Time
Role: Head of eCommerce & Retention
Team: eCommerce & Retention
Reports to: Co-Founders
About SerlinoLab
We're SerlinoLab — a fast-growing Italian skincare brand for men, formulated in an Italian lab and sold DTC online across Italy and the US.
That combination is rare: Italian brand craft and real product heritage, paired with US-scale DTC growth. We're a startup in every sense - we move fast, we stay adaptable, and we're growing 700% year over year.
200,000+ satisfied customers
Best seller on Amazon Italy in our category
4.5 average on Trustpilot with 1,000+ reviews
30%+ of customers come back and buy again
On track to reach €30M this year
Bootstrapped and profitable - no investors, no board. Decisions are made by two founders, fast.
About the Role
Traffic is Performance's job. Whether that customer buys - and buys again - is this role's job.
We're looking for a Head of eCommerce & Retention where the centre of gravity is retention: repeat purchase, subscription, and lifetime value,
across Shopify and Amazon, in both Italy and the US. Conversion still sits here too - if someone clicks through and doesn't convert, that's on you to fix - but the real scoreboard for this role is whether that customer comes back, and how much they're worth over time.
This is a senior, head of department, but every much hands-on ownership role. You'll have a CRO, design & dev team, an Amazon specialist and an external email & SMS agency.
You'll set the promo calendar per market and decide how deep discounts go. You'll design the bundles and the subscription offer - the two biggest levers we have for turning a one-time buyer into a repeat one. You'll manage our email & SMS agency, and any other agencies we need - you set the priorities and approve the sends, they execute. You'll own the entire Shopify stack - storefront, subscription app, every app that touches conversion or retention. You'll lead Amazon, what prod
📌 Head of eCommerce (España)
🏢 SerlinoLab
📍 España
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