Experteer Overview

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As Head of CRM, you will own the end-to-end CRM strategy across email, push, and in-app messages to drive engagement, retention, and revenue. You’ll lead a CRM team, define scalable processes, and partner with Product and Data to enhance capabilities. This role blends strategic leadership with hands-on execution in a fast-growing, general company shaping the live-entertainment experience. You’ll work cross-functionally to turn learnings into measurable outcomes and elevate customer journeys.

Compensaciones / Beneficios

- Own end-to-end CRM strategy across email, push, and in-app messaging aligned with business goals
- Define and evolve the CRM playbook and operating framework as the function scales
- Translate team learnings into actionable improvements and enable cross-functional impact
- Ensure CRM initiatives boost engagement, retention, customer experience, and revenue
- Lead and develop a CRM team with clear ownership and priorities
- Establish QA processes, standards, and efficient campaign execution
- Monitor channel saturation and optimize communication frequency
- Oversee CRM campaign quality and scalable infrastructure
- Collaborate with Product and Data to improve tools and integrations
- Promote experimentation, data-driven insights, and continuous improvement




- Act as primary liaison between CRM and cross-functional stakeholders
- Maintain clear communication, reporting, and accountability in projects

Responsabilidades

- 5+ years in CRM, Lifecycle Marketing, Digital Marketing, or related field
- Experience leading or coordinating a CRM team
- Deep hands-on expertise with Salesforce Marketing Cloud
- Experience with ESPs (Mailchimp, SendGrid, Braze)
- Proficiency in HTML and validating campaign implementations
- Strong segmentation, personalization, lifecycle marketing, and CRM automation
- Advanced understanding of A/B testing, dynamic content, and campaign optimization
- Strong analytical mindset translating data into insights
- Experience xugodme leveraging behavioral, transactional, demographic, and lifestyle data
- Commercially minded, data-driven with focus on measurable outcomes
- Exceptional communication and stakeholder management
- Highly organized with ability to balance multiple priorities
- Comfortable in fast-paced, high-growth environments
- Strong leadership to coach and develop team members
- Fluent in English; Spanish a plus

Requisitos principales

- 40% discount on Fever events and experiences
- hybrid Madrid-based with home office flexibility
- health insurance and additional benefits
- flexible remuneration via Cobee
- English and Spanish lessons
- Gympass membership

📌 CRM Manager (Madrid)
🏢 Fever
📍 Madrid