We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. We are seeking a CRM Marketing Manager, Vendor (International Markets) to lead lifecycle marketing strategy across our global vendor business in the UK, Spain, Italy, France, Portugal, Brazil, Mexico, and India.
This role is responsible for defining and evolving regional CRM strategies that drive vendor acquisition, activation, engagement, retention, and long-term market growth across diverse international markets. You will serve as the strategic CRM lead for International Vendor Marketing, partnering cross-functionally with Global CRM, Regional Marketing, Product, Data, and Enterprise teams to deliver localized, scalable, and high-impact customer experiences.
This role sits at the intersection of lifecycle strategy, regional growth, localization, and CRM innovation. Success in this role requires balancing global consistency with local market nuance - identifying opportunities to scale lifecycle programs while adapting engagement strategies to regional customer behaviors, business priorities, operational realities, and compliance requirements.
Own CRM lifecycle strategy across international vendor markets (UK, ES, IT, FR, PT, BR, MX, IN), driving programs that support acquisition, activation, engagement, retention, and market growth
Define regional CRM priorities, engagement strategies, and lifecycle frameworks that balance global scalability with local market nuance
Adapt and evolve global CRM programs into locally relevant strategies based on market trends, customer behavior, business objectives, and regional opportunities
Serve as the strategic CRM partner to regional stakeholders, influencing market-level growth initiatives and customer engagement approaches
Lead localization strategy across CRM channels, ensuring messaging, journeys, offers,



and customer experiences align with regional audiences and compliance requirements
Drive audience segmentation, personalization, and targeting strategies that improve lifecycle performance and customer relevance
Translate business goals and lifecycle priorities into scalable CRM journeys, campaign frameworks, and activation plans
Monitor and analyze market-level CRM performance trends, applying insights and experimentation strategies to improve engagement, conversion, retention, and operational efficiency
Partner closely with Global CRM Strategy, Campaign Operations, Audience/Data teams, Product, and regional marketing teams to align lifecycle initiatives and execution priorities
Build and optimize CRM campaigns and automated journeys within Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) to support regional lifecycle strategies
At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!
6-8+ years experience in CRM marketing, lifecycle marketing, or marketing operations
~ Hands‑on experience building campaigns in Salesforce Marketing Cloud (required)
~ Deep familiarity with CAN-SPAM, GDPR, and other local compliance (required)
~ Strong understanding of email, SMS, and push marketing best practices
~ Familiarity with A/B testing, performance tracking, and campaign optimization
~ Experience working across multiple markets or global teams is a strong plus
~ Strong project management skills and ability to manage multiple priorities
~ Excellent communication and collaboration skills in a cross‑functional, general environment

You keep our global community at the center of everything you do.
From mental wellbeing,



physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. is our approach to hybrid work. For roles, this includes regular in-office time to foster collaboration and connection.
For roles not eligible for in-office expectations , we support connection through virtual collaboration and intentional gatherings.
To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Privacy Notice: The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy . If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.
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📌 International Vendor Crm Manager (Laza)
🏢 The Knot Worldwide
📍 Laza