Company Description PaidSync.ai is an AI-powered ad management platform that lets organizations manage their entire paid media stack through natural language conversations in tools like ChatGPT, Claude, Gemini, or directly via the PaidSync dashboard. The platform unifies major ad channels, including Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, Snapchat Ads, Pinterest Ads, Reddit Ads, and OpenAI Ads, along with key measurement tools such as Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center. Teams can launch and optimize campaigns, control ad spend, set up conversion tracking, manage Shopping feeds, and build cross-channel reporting from one place.

PaidSync is designed around trust and transparency, drafting every change for review and approval before implementation. The company is founded by Ahmed Ashraf, a Google Premier Partner in the top 3% globally with over $500M in managed ad spend, and is a verified partner across Google, Meta, LinkedIn, and TikTok.

Role Description The Head of PPC is a full-time, remote role responsible for owning and scaling PaidSync.ai’s performance marketing strategy across all major paid media channels. This position leads the planning, execution, and optimization of multi-channel PPC campaigns for both PaidSync and key clients, ensuring strong ROI and sustainable growth. Day-to-day responsibilities include developing PPC roadmaps, conducting in-depth account audits, designing testing frameworks, and overseeing bid strategies,



budget allocation, and audience targeting.

The Head of PPC will collaborate closely with product, data, and customer success teams to refine AI-driven workflows, improve campaign automation, and translate performance insights into product enhancements. This role also involves mentoring a distributed team of PPC specialists, defining best practices, creating playbooks, and maintaining high standards in measurement, tracking, and reporting.

Qualifications

- Strategic marketing skills, including Market Planning and Marketing Management, to design and lead comprehensive PPC strategies across channels.
- Analytical capabilities in Market Research to understand audience behavior, competitive landscapes, and performance trends that inform campaign decisions.
- Revenue-focused experience in Sales and performance-driven acquisition, ensuring PPC programs are aligned with pipeline and revenue goals.
- Communication and brand-oriented skills in Public Relations to ensure paid campaigns reinforce brand positioning and messaging consistency.
- Proven experience leading large-scale PPC programs across platforms such as Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, and other major networks.
- Expertise in conversion tracking, attribution, and analytics tools (e.g., Google Analytics 4, Google Tag Manager, Google Search Console, and related platforms).
- Strong quantitative skills with the ability to interpret complex data sets, build robust

📌 Head of PPC (Barcelona)
🏢 PaidSync.ai
📍 Barcelona