Would you like to join a integral, growing company that innovates for a more sustainable tomorrow? Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. UPM Adhesive Materials is looking for a Segment & Business Development Manager, Signage & Promotion and Public Transportation Graphics to join our team.
We are at an exciting stage in the evolution of the Graphics business, with significant opportunities to drive growth through innovation, market insight and strong customer partnerships. As Segment & Business Development Manager, you will play a pivotal role in shaping our future direction, identifying new opportunities and turning market trends into profitable business growth. Define and execute the Graphics segment, industry, and special applications strategy to drive sustainable business growth.
Gather and translate market, customer, competitor, and value chain insights into business and commercialization plans, identifying trends, unmet needs, and future growth opportunities.
Monitor and analyze macro and micro market developments, providing actionable recommendations and reporting on factors affecting customers, competitors, and product markets.
Build and maintain relationships across the industry ecosystem, including customers, business partners, trade associations, and key stakeholders, representing the company at relevant events and conferences.
Lead customer and partner engagement, including business development discussions and negotiations, to capture opportunities and support strategic objectives.
Develop industry-specific value propositions,



evaluate new business opportunities, and contribute to strategic and tactical plans for new and existing products and services.
Lead and support complex business development initiatives and cross-functional projects, ensuring delivery against agreed scope, timeline, budget, and quality objectives.
University degree in Business, Marketing, Engineering, Materials Science, or a related field.
Minimum 7 years of relevant experience in Graphics industry in areas such as business development, strategic marketing, product management, or a similar commercial role.
Proven ability to identify, evaluate, and develop new business opportunities and growth initiatives.
Strong understanding of market analysis, customer insights, industry trends, and value chain dynamics.
Experience working with customers, partners, and stakeholders across complex business environments.
Demonstrated project management skills, with the ability to lead cross-functional initiatives and manage multiple priorities.
Fluency in English and at least one additional European language is required; proficiency in Spanish, Italian and/or French would be a strong asset to support the Southern Europe region.
Development opportunities : We are an international, multi-business organization offering plenty of avenues for personal growth.
Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas , from climate change mitigation to enhancing biodiversity. Additional information about the position This position offers a hybrid working model, combining remote work from home with regular on-site coll
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📌 Spanish Business Development Manager, remote (España)
🏢 UPM
📍 España