Experteer Overview

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As Sales u0026amp; Strategy Planning Manager Spain, you will lead the integrated commercial strategy for the Spanish market, translating vision into actionable, profitable plans. You will coordinate cross-functionally with Marketing, Sales, Supply Chain and Finance to ensure sustainable category growth and strong execution. You’ll shape annual and multi-year plans, anticipate market shifts, and drive data-informed decisions that improve profitability and performance.

This role offers impact across planning, category management and cross-functional leadership within a growing FMCG context.

Compensaciones / Ventajas

- Define annual and multi-year commercial strategy with General Management, Sales and Marketing
- Translate brand and category ambitions into commercial priorities by channel and product family
- Lead the business planning process ensuring alignment of growth, profitability and investments
- Anticipate market risks/opportunities and propose data-driven action plans
- Drive category development across channels with aligned assortment, promotion, and POS activation
- Support sales teams with strategic vision, analysis and commercial storytelling
- Ensure customer/channel segmentation and optimal resource allocation
- Act as a bridge between Marketing, Sales,



Supply Chain and Finance for integrated execution
- Establish performance follow-up routines and corrective actions
- Promote simplicity, prioritization, accountability and data-based decision-making
- Lead, develop and motivate the SSP team (3 Category Managers + admin)
- Build capabilities in analysis, category management, planning and cross-functional influence
- Identify development and succession needs; foster collaborative, results-oriented leadership

Responsabilidades

- University degree in Business Administration, Marketing, Economics, Engineering, Sales or similar
- Postgraduate education or MBA valued
- Solid experience in FMCG (food/beverages/retail)
- Background in Sales Strategy, xugodme Trade Marketing, Category Management, Revenue Growth Management, KAM, Marketing or Sales Management
- Proven experience leading teams or multifunctional teams
- Deep knowledge of the Spanish FMCG market and shopper behavior
- Strong command of commercial planning, category analysis, promotions, assortment, pricing and profitability
- Advanced data analysis ability and ability to translate data into actionable recommendations
- Understanding of Pu0026L, trade spend, margin, mix, forecast and growth levers
- High proficiency in Excel, PowerPoint, BI tools and dashboards
- Native or fluent Spanish and high English level

Requisitos principales

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📌 Sales & Strategy Manager Spain (Madrid)
🏢 Bel Group
📍 Madrid