Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies - all thanks to a dedicated global team driving real impact.
It’s built around approachable, guided movement practices that support consistency, confidence, and long-term habit building. Instead of pushing users into intense fitness routines, Simple Move is designed to make movement feel doable, supportive, and easy to return to.
To support this next stage of growth, we’re looking for a Content Strategist (Program Lead) to join the Simple Move team. This person will shape the structure, flow, and quality of our movement programs, turning user needs, product goals, expert input, and performance insights into engaging guided experiences that help people stay motivated and build lasting habits.
Understand the hypothesis behind a CR, retention, or renewal bet, then build it;
Own quality: decide what principles, concepts, and exercise sets go into a program, choices that move CR, retention, and renewal. Translate hypotheses into ready-to-test workout experiments: select exercises, define order, duration, and progression, generate supporting assets with AI tools where needed, and assemble and upload the final version of programs in the CMS;
Build new programs and improve existing ones from what’s already working: competitor programs, YouTube performance, seasonal trends. Adapt it for our product instead of inventing methodology from scratch;
Work with the Product Content Lead on briefs and priorities on new programs and topics;
You partner with our LTV product manager and Product Content Lead on strategy, then own turning it into built programs;
Experience building or improving structured programs, curricula, or content journeys in a digital consumer product: fitness, wellness,



habit formation, or education. You set KPIs, read engagement and retention numbers, and turn them into concrete content and structure decisions;
AI tools are part of how you work: you use them to structure, generate, and scale program content;
You operate well in a lean, fast moving team where roles overlap and ownership shifts as we grow;
Bonus: background in training, coaching, or medical/fitness. Remote, in-office, and hybrid work opportunities;
~ 21 days annual leave, plus bank holidays (those observed where you live);
~ Adaptable hours. We appreciate data coming in various forms – quantitative and qualitative, feedback from users and colleagues, and strong and weak signals.We treat data as the main source for leveraging insights and expect people at every level to have conversations that start with data.
When we are competing to become an A-player in the digital health market, we don’t have the luxury of deliberation. We value and set high expectations for our own work so that it can add to the overall quality and innovation results of the team. Each one of us is empowered to make this company a success, take the lead to resolve disagreements and systemic issues.
This mindset can lead to breakthroughs in product development, improved operational efficiency, and increased competitiveness in the market. We believe that a culture and mindset of constantly striving to exceed existing standards, boundaries, or expectations that include innovation, experimentation, and a willingness to take risks, can bring us success. We don't accept what someone says as truth if we disagree with it, no matter what authority that person has in the company and express ourselves directly, not through back channels. Be a Championship Team: As a part of the championship team, you must improve your own performance constantly also know your teammates, their talents and skills and be focused on a common goal and how to achieve it together.

📌 Content Strategy Associate Consultant (España)
🏢 Simple Life App
📍 España