Scopely is looking for a highly motivated Director of Performance Marketing for a new, unannounced casual mobile game to join our Performance Marketing Team in Barcelona on a Hybrid basis!
We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people worldwide daily.
The Performance Marketing team is focused on driving player growth and efficiency across various digital marketing channels. The UA team's mobile advertising ecosystem is an always‑changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Lead the Performance Marketing team based in Barcelona for a new casual mobile game launching.
Work closely with the integral game team and lead the performance marketing team for a new, unannounced title based on an IP.
Drive global user growth and build scalable acquisition strategies from pre‑launch through live operations.
Develop UA strategy, methodology and processes to deliver on each game's performance targets and improve the team's capabilities.
Bring leading analysis and insight to acquisition funnel measurement, including helping to define & set goals for key performance indicators on each game, and work with Analytics on implementing improved Business Intelligence and Data Science predictions.
Mentor the performance marketing managers to identify gaps and inefficiencies in campaign creation, analysis and optimization.
Facebook, Google, mobile ad networks, ad exchanges, offerwall) while also ideating and establishing new user acquisition funnels.
Partner with Product, Strategic Marketing, Finance, Analytics, Marketing Creative and Data Engineering teams to align the UA strategy with game positioning,



audience targeting, lifecycle marketing and business goals.
Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision‑making.
Collaborate cross‑functionally to enhance creative strategy, marketing technology, automation and fraud prevention systems.
Manage and optimize multi‑million‑dollar marketing budgets with a focus on ROI and long‑term player value.
Fluent in English.
~8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps.
~Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling and performance forecasting.
~ Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.).
~ Demonstrated ability to effectively manage and optimize a multi‑million dollar acquisition budget across multiple channels.
~ Demonstrated ability to drive major incremental volume & returns from improvements in automation, marketing tech stack, fraud prevention or analytics.
~ Preference (but not required) for experience with match‑3, puzzle or other casual mobile games.

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! Scopely is a leading video game and global interactive entertainment company, home to many of the world's most beloved and enduring experiences, including two of the most successful mobile games of all time “MONOPOLY GO!” Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live‑operates one of the most diversified and award‑winning portfolios in the games industry – bringing hundreds of millions of players worldwide.
#

📌 Digital and Performance Marketing Director (Barcelona)
🏢 PVH (Tommy Hilfiger/Calvin Klein)
📍 Barcelona