Moniepoint Inc. is Africa’s all-in-one financial ecosystem, helping 10 million businesses and individuals access seamless payments, banking, credit, and business management tools since 2019. As Nigeria’s largest merchant acquirer, it powers most of the country’s Point of Sale (POS) transactions. Check out posts on how we cultivate a culture of innovation, teamwork, and growth.
We are hiring for a dedicated Google Acquisition function to drive scalable customer growth across both our personal and business banking products. This Senior Manager will own the end-to-end Google performance channel — from campaign architecture and technical infrastructure to economic modelling and channel governance.
Design and own the full Google channel strategy across UAC / App Campaigns, Performance Max, and Search for both personal and business banking acquisition
Set bidding strategies, budget allocation frameworks, and creative testing cycles that reduce dependence on any single signal or format
Own campaign performance end-to-end: from brief to launch to optimisation to reporting
Architect and own the full measurement stack: Firebase / GA4 event taxonomy, Google Tag Manager configuration, and server-side event pipelines
Lead the implementation and ongoing integrity of Conversion APIs and enhanced conversions to maximise signal quality sent back to Google
Define the attribution model — evaluate last-click, data-driven, and custom models against Moniepoint's funnel reality, and own the decision with clear reasoning
Partner with engineering and data teams to ensure event data flowing to Google is accurate, complete, and timely — treating signal quality as a competitive asset
Design bidding and budget logic that reflects true LTV signals rather than proxy metrics, working closely with data science to enrich Google's Smart Bidding with offline conversion data




Proactively identify when CAC is drifting against LTV thresholds and lead the diagnosis — channel mix, audience quality, creative fatigue, product‑market fit — before it becomes a financial problem
Build a channel reporting system that surfaces reality clearly — not dashboards that flatter performance, but views that drive better decisions
Translate channel performance into business language for senior stakeholders: what is the cost of growth, is it sustainable, and what would change the trajectory
Navigate platform constraints specific to fintech advertising on Google: financial services policies, verification requirements, and creative compliance
Proven ability to architect and own the full measurement stack — Firebase, GA4, GTM, Conversion APIs — not just configure it but understand why each component matters
~ Fluency in LTV/CAC modelling: you have built the models, owned the assumptions, and used them to make real budgeting and bidding decisions
~ Familiarity with server‑side conversion APIs, offline conversion imports, and enhanced conversions as mechanisms for improving signal quality in cookieless or app‑first environments
~ Experience working with data science or analytics teams to build custom bidding signals and offline LTV imports into Google's systems
~ LTV/CAC baseline model built with documented assumptions, reviewed with Growth and Finance
First governance cadence established — weekly performance review with clear owner, metrics, and follow-through log
Google channel operating as a reliable, scalable growth engine with predictable CAC across both personal and business banking segments
Signal quality measurably improved — higher match rates, cleaner conversion data, reduced reliance on last‑click proxies
Attribution model validated against presente cohort data and actively used in budget allocation decisions
All interview stages are virtual

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📌 Specjalista ds. marketingu - Specialist (España)
🏢 Moniepoint
📍 España