Brand Manager Respiratory (España)

Brand Manager Respiratory (España)

07 sep
|
Chiesi Farmaceutici
|
España

07 sep

Chiesi Farmaceutici

España

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Business Area: Mktg, Market Access, Bus. Excellence & Med. Affair
Contract Type: Permanent
Location: spain, ES
Mission
The Marketing Solution Partner for Primary Care will play a key role in driving impactful marketing solutions by leveraging a deep understanding of the Primary Care (AP) environment. This role is responsible for leading strategic projects, fostering strong collaborations with scientific societies, and ensuring the development of relevant, high-value initiatives that enhance engagement with healthcare professionals.
Key Responsabilities
- Market Insight & Strategic Contribution Develop and maintain a deep understanding of the Primary Care landscape, including healthcare professionals' needs, patient pathways, system challenges, and emerging opportunities. Translate market insights into actionable strategies and value-driven initiatives that improve disease awareness, diagnosis, patient identification, disease control, and treatment optimization.



Identify opportunities to accelerate growth through earlier intervention, improved patient management, and enhanced healthcare professional engagement.
- Strategic Project Ownership Full ownership of strategic projects of high-impact educational, scientific, and customer-focused initiatives addressing unmet needs in Asma and COPD. Drive the development of solutions that support healthcare professionals in improving patient outcomes and quality of care. Ensure all initiatives are aligned with franchise priorities and contribute to both customer value and business objectives.
- Scientific Societies Engagement Design and execute a comprehensive engagement plan with Primary Care scientific societies, including SEMFYC, SEMERGEN, SEMG, and GRAP. Establish long-term strategic partnerships with opinion leaders, society representatives, and key stakeholders within the Primary Care ecosystem. Promote co-creation initiatives that contribute to advancing respiratory care st

📌 Brand Manager Respiratory (España)
🏢 Chiesi Farmaceutici
📍 España

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