Senior Demand Generation Manager – Spain
Spain | Remote-friendly
€50,000 | 10-month maternity cover

I’m working with a high-growth B2B SaaS business that is scaling internationally and hiring a Senior Growth Marketing Manager to own marketing-led growth for the Spanish market.
Spain is already a significant and successful market for the business, contributing around 30% of its overall €40m ARR, so this isn’t a market that needs building from scratch. You’ll take ownership of an established territory, with the opportunity to test new ideas, improve what already exists and directly influence its next stage of growth.
This is a hands-on, commercially accountable role for someone who enjoys being close to Sales, understands their numbers, and is constantly looking at what is and isn’t working.

The role
You’ll own the Spanish growth plan, translating commercial targets into the campaigns, channels and activity needed to generate qualified pipeline and revenue. Around 80% of the focus is net-new acquisition, predominantly targeting the mid-market,



alongside opportunities to grow and cross-sell within the existing customer base.

You’ll also have responsibility for Mexico, which is becoming an increasingly important market for the business. Previous experience of Mexico would be useful, but isn’t essential.

You’ll manage a Marketing Executive and an SDR, work extremely closely with the local Sales team, and collaborate with central Product Marketing, Content, Performance and Digital specialists.

The role spans digital demand generation, content, email, paid, webinars and ABM, but also events, trade shows, trade media, partnerships and local PR/communications. So this is broader than a traditional SaaS Performance Marketing or Demand Generation position.

What you’ll be doing
- Owning the Spanish marketing plan against qualified pipeline, bookings and revenue targets
- Working closely with Sales to understand market priorities, ICPs, pipeline quality and conversion
- Us

📌 Senior Demand Generation Manager (Vitoria-Gasteiz)
🏢 Propel
📍 Vitoria-Gasteiz