Global Brand Strategy & Activation LeadCountry: SpainOpenbank is looking for a Integral Brand Strategy & Activation Lead to join the new Global Marketing Strategy & Planning team.Openbank is building a new Global Marketing Strategy & Planning team to strengthen how its brand is defined, activated and scaled across markets.As Global Brand Strategy & Activation Lead, you will create and activate a differentiated global Openbank brand platform, translating the brand promise into clear creative direction, launch toolkits and activation principles that markets can apply consistently and effectively.This is a senior, hands-on individual contributor role combining brand strategy, creative judgement and practical market activation.MissionBuild and activate a differentiated global Openbank brand platform that strengthens awareness, relevance and differentiation across markets.Key ResponsibilitiesDevelop and evolve the Openbank brand positioning, narrative, messaging architecture,



creative territories and activation principles.Build brand and creative toolkits for priority market launches and relaunches.Write high-quality strategic and creative briefs and provide clear direction to agency and in-house teams.Review creative work and recommend improvements that strengthen distinctiveness, relevance and effectiveness.Translate the integral brand platform into practical guidance that enables consistent but locally relevant market activation.Connect the brand promise across paid, owned and earned channels, digital journeys, CRM, partnerships, product and customer experience touchpoints.Define principles for sponsorships and brand partnerships based on strategic fit, audience relevance and measurable value.Partner with market and measurement teams to define brand KPIs and creative-effectiveness requirements.WHAT YOU’LL BRINGOur people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. We’re enabling teams

📌 Global Brand Strategy (España)
🏢 Grupo Santander
📍 España