DESCRIPTION

A top international university in Madrid is seeking a Narrative Activation & Performance Lead to join its dynamic brand team within the marketing department. This role supports the development of the institutional narrative ecosystem and translates narrative strategy into clear, coherent, high-performing written communication across priority touchpoints. This role co-develops narrative systems and leads end-to-end execution: deployment, quality control, performance measurement, and continuous optimization. The role requires strong cross-functional collaboration, multi-stakeholder management, and team coordination in a fast-paced, multicultural environment.

Key Responsibilities:
- Support the evolution of the narrative ecosystem, ensuring consistency across various levels of messaging.
- Translate narrative and verbal identity frameworks into practical guidance, briefs, trainings and content blueprints.
- Lead written content workflows across priority touchpoints, including selected webs, campaign messaging, commercial nurturing, and blog initiatives.




- Manage and coordinate a small team of copywriters and external writing partners, ensuring quality, speed, and clarity of output.
- Partner closely with audiovisual content generation and social media teams to ensure aligned storytelling across formats and campaigns.
- Define and monitor performance KPIs for written content, including SEO impact, LLM discoverability, engagement quality, and conversion contribution.
- Run ongoing test-and-learn cycles to optimize performance and improve content effectiveness over time.
- Facilitate alignment across stakeholders, proactively managing complexity, and making strategic narrative decisions when needed.

REQUIREMENTS:
- 3-5 years of experience in any or various of the following: content strategy, editorial management, narrative development, brand communications.
- Proven ability to manage multiple projects and stakeholders in high-paced, complex environments.
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📌 Narrative Activation (Colmenar Viejo)
🏢 Silicon HR
📍 Colmenar Viejo