Company Overview:
Position Overview

Arcserve seeks a results-driven Europe - Middle East - Africa Channel Marketing Manager to accelerate demand generation and drive revenue growth through value-added resellers (VARs), distributors, and managed service providers (MSPs) in the region. This role focuses on both market-through and sell-through strategies, aligning closely with sales and partner teams to deliver measurable ROI from marketing campaigns and programs.

Key Responsibilities

Channel Marketing Strategy & Campaign Development
- Develop and execute integrated channel marketing strategies that drive demand and pipeline through VARs, distributors, and MSPs.
- Build and manage co-marketing programs, campaigns, and sales plays with key partners, ensuring alignment with regional revenue goals and sales priorities.
- Localize and amplify general campaigns for the region, focusing on accurate messaging and relevance to the target audience.

Partner Relationship Management
- Build and maintain trusted relationships with key channel partners and internal cross-functional teams (sales,



product, digital, field marketing).
- Enable partners with co-branded assets, training, and sales enablement tools to accelerate sell-through.

Campaign Execution & Performance Measurement
- Manage MDF (Market Development Funds) programs, ensuring effective investment, compliance, and measurable outcomes.
- Track and report on campaign effectiveness and ROI, making data-driven recommendations for improvement.
- Conduct quarterly marketing reviews with partner leadership to assess success, identify gaps, and ensure ongoing alignment. Present quarterly business reviews.
- Collaborate with product, digital, and field marketing teams to create campaign assets, joint messaging, and enablement tools.

Requirements:
- 7-10 years of experience in channel, partner, or field marketing within the B2B technology or SaaS industry.
- Proven experience working with VARs, distributors, and/or MSPs.
- Dem

📌 Channel Marketing Manager (Barcelona)
🏢 Arcserve
📍 Barcelona