Overview

We’re looking for a Mid-Senior Social Media Manager to lead social strategy and execution across SportyBet, Football.com and SportyTV, with a strong focus on sports betting content, growth loops, and performance-driven social media. You’ll be responsible for making our social presence feel fast, local, relevant and high-impact, while ensuring content drives both community growth and business outcomes. This is a hands-on role with real ownership: you’ll collaborate closely with Marketing, Product, Brand, Design, Content, BI and Country teams, combining creativity with sharp performance thinking.
What you'll be doing

Build and execute social strategies for SportyBet, Football.com and SportyTV, aligned with integral brand guidelines and priorities
Own the social calendar around major football moments (EPL, UCL, LaLiga, AFCON, World Cup qualifiers, etc.)
Translate football and betting narratives into daily content that wins attention and drives conversation
Content & Community Growth: Create and publish content across platforms (Instagram, TikTok, X, Facebook,



YouTube Shorts, Telegram, etc.)
Manage community engagement: comments, DMs, escalations, sentiment and moderation
Execute real-time/reactive content around match days, breaking news, controversies, memes and trends
Betting-Led Storytelling: Lead the creation of betting-first content: odds moments, accas, value angles, live betting hype, rivalries and fan banter
Ensure betting content is engaging, on-brand, compliant, and built to convert (without feeling generic or overly salesy)
Collaborate with internal stakeholders to support key product pushes and campaigns
SportyTV & Football.com Brand Growth: Support Sports Media storytelling through SportyTV and Football.com formats: highlights-style narratives, football culture content, commentary-driven moments, and personality-led publishing
Help scale repeatable content series with strong retention and community hooks
Creators, Partnerships & Local Relevance:

📌 Social Media Manager Madrid
🏢 Sporty Group
📍 Madrid