The Role
We are looking for a sharp, highly curious UA Creative Strategist to help us decide what advertising creatives we should make and why.

This is not primarily a video editing or art production role. Your job is to stay ahead of the mobile games advertising market, spot emerging creative opportunities, understand what is working and what is becoming stale, and turn those insights into strong concepts and clear production briefs.

You will sit at the intersection of creative, user acquisition, games and data.

We want someone who watches the market closely, studies competitors, understands internet culture and short-form video, experiments aggressively, and is constantly asking: "What should we test next?"

You will work with our UA team and with internal and external creators, editors, artists, AI tools and production partners to turn those ideas into ads.

What You'll Do
Own Our UA Creative Direction

Develop a continuous pipeline of new video ad concepts, hooks, formats and creative hypotheses

Decide which ideas are worth producing and testing based on market trends,



player psychology, competitor activity and our own performance data

Build a weekly creative roadmap rather than waiting for production requests

Push beyond obvious variations of existing ads and actively search for new creative angles

Hunt for Trends and Creative Opportunities

Constantly research mobile game advertising across TikTok, Meta, YouTube, AppLovin, Google, Unity, Mintegral and emerging channels

Study successful ads from both direct competitors and completely different genres and industries

Deconstruct winning creatives by looking at the hook, pacing, storytelling structure, gameplay, visual treatment, sound, creator style, emotional trigger and CTA

Track broader TikTok, Reels, Shorts, creator and internet culture trends and identify which ones can be translated into performance advertising

Maintain a living library of interesting ads, formats, hooks and creative patterns

Tu

📌 Senior UA Creative Strategist (Madrid)
🏢 UserWise
📍 Madrid