Описание: Scopely is a integral video game and interactive entertainment company that creates, develops, publishes, and live-operates games across mobile, web, PC, and console. Its portfolio includes Star Trek Fleet Command, MONOPOLY GO, Pokémon GO, and other games connecting hundreds of millions of players worldwide.
Задачи

Own the CRM and lifecycle communication calendar, aligning messaging with live ops events, feature releases, and key player moments
Define and evolve lifecycle strategies across new, active, lapsing, VIP, and conversion-focused cohorts
Translate product and live ops plans into actionable communication strategies
Serve as the single source of truth for outbound player messaging
Lead messaging development across push, email, in-game surfaces, and other CRM channels
Write or guide performance-driven copy tailored to player motivations
Partner with design to develop creative aligned with campaign goals
Ensure consistency in brand voice, tone, and player-first communication standards
Build and maintain a library of high-performing templates, subject lines,



and creative assets
Represent CRM in sprint planning and live ops reviews
Influence feature design, including messaging surfaces, onboarding flows, and opt-ins
Align event timing, offers, and promotions with the communication strategy
Identify and prioritize data and targeting requirements for personalization and segmentation
Brief Marketing Operations on campaign builds, including targeting, timing, creative, and success metrics
Review and approve campaigns before launch
Design and prioritize experiments with CRM Analytics, including A/B tests, holdouts, and journey optimization
Analyze campaign performance and translate insights into actionable improvements
Play Star Trek Fleet Command to understand the player experience and economy
Monitor community sentiment, feedback, and trends
Participate in stand-ups, design reviews, and live ops planning
Bridge the central CRM function and the game team
Own

📌 crm marketing manager Star Trek Fleet Command (Madrid)
🏢 Enfint
📍 Madrid