07 sep
|
Actual Talent
|
Barcelona
07 sep
Actual Talent
Barcelona
Presente Talent is the talent acquisition consultancy that offers Executive Search, RPO and Talent Solutions. About the client: Our client is a global food company based in Barcelona, Spain, that operates in over 50 countries across Europe and Africa, offering more than 30 local brands. Job description: Our Trade Category Managers connect the perspectives of the consumer, customer, and company, ensuring that category and POS activities are both shopper‑oriented and business‑relevant. They work closely with Sales and Marketing, derive data‑based recommendations, and thereby increase brand performance. As a central interface, our Trade Category Managers take on integrated responsibility for Trade Marketing and Category Management within a brand, ensuring that both customer requirements and consumer needs are consistently reflected in all planning. The role offers a high degree of influence and ownership. It shapes both the operational and strategic execution at the POS, drives category development, and therefore has a direct impact on our business results. Key Responsibilities:
Development and implementation of POS activation and promotion strategies based on shopper, market, and customer insights Creation of Trade Stories, marketing materials, and sales support documents for Sales & Key Account Management Planning, management, and evaluation of consumer promotions (including couponing, display activations, and 360° POS campaigns) Analysis of market, shopper, and competitive trends to derive concrete growth and category recommendations Development of customer‑specific Value Stories, shelf layouts, and insight‑based arguments for customer presentations Management of innovation listings and evaluation of category performance for new products Planning and monitoring of new product listings in the market Responsible contribution to category and channel strategies for the assigned brand Close collaboration with Sales (Field & KAM), Marketing/Insights, and external partners t
📌 Trade Category Manager (Barcelona)
🏢 Actual Talent
📍 Barcelona