Fluidra is looking for a Digital Marketing Lead to join our Global Digital Marketing team in our Sant Cugat (Barcelona) office. If you are looking for hand-on and strategic experience in a leading company, you are in the right place WHAT YOU WILL CONTRIBUTE Reporting into the Global Web Ops Director (Integral), the Digital Marketing Lead is a hands-on technical role responsible for the creation of a new global capability with the goal to elevate digital marketing excellence. With background in Marketing , Communication, or similar, the role ensures the consistent adoption of best practices, global guidelines, and scalable digital marketing strategies across countries. The position combines strong technical execution, autonomy and continuous experimentation. KEY RESPONSIBILITIES · Demand Generation & Pipeline Contribution · Define global frameworks for demand generation campaigns (webinars, content syndication, paid media). · Align digital marketing with sales pipeline goals and revenue targets. · Ensure marketing contributes measurable impact to pipeline creation and acceleration.



· Content Strategy & Thought Leadership · Guide content marketing for B2B audiences (whitepapers, case studies, blogs, webinars). · Establish best practices for messaging consistency across markets. · Support thought leadership initiatives to elevate brand authority. · Account-Based Marketing (ABM) · Develop global standards for B2B digital marketing campaigns, ABM, lead nurturing, and customer engagement. · Develop ABM playbooks for targeting strategic accounts. · Guide countries on how to leverage digital channels for personalized account engagement. · Align ABM efforts with sales teams for joint execution. · Data, Analytics & Insights · Standardize measurement frameworks across countries. · Drive adoption of dashboards and reporting tools. · Provide global insights and benchmarks to help local teams optimize. · Technology & MarTech Enablement · Oversee integration and governance of market

📌 Digital Marketing Lead (Cataluña)
🏢 Fluidra
📍 Cataluña