Our client is a digital services provider operating
within the iGaming field. Their CRM team is at the core of their
growth, driving retention, engagement, and long-term success. As
they expand their presence in the market they are looking for top
talent to drive growth and optimize player journeys. They are
seeking for an strategic and results-driven CRM Manager to lead and
oversee CRM initiatives. You will be responsible for defining and
executing player engagement strategies, managing CRM campaigns, and
leveraging data-driven insights to enhance customer retention and
lifetime value. This role requires strong leadership, analytical
expertise, and a deep understanding of CRM systems and player
behaviour within the gambling sector. Responsibilities : Develop
and implement a comprehensive CRM strategy tailored for the Spanish
market to drive player retention and engagement. Oversee the
planning, execution, and optimization of targeted CRM campaigns,
ensuring seamless communication and an enhanced player experience.
Leverage advanced segmentation techniques and automation to




personalize player interactions and maximize campaign impact.
Analyze customer behavior and campaign outcomes, utilizing
data-driven insights to refine strategies and optimize performance.
Work closely with marketing, product, and support teams to ensure a
cohesive and consistent player experience. Identify market-specific
trends and develop innovative engagement strategies to align with
player preferences and expectations. Manage relationships with CRM
platform providers and external vendors to optimize campaign
execution and reporting capabilities. Monitor key CRM metrics,
track performance, and implement A/B testing strategies to enhance
campaign effectiveness. Continuously evaluate emerging CRM
technologies and best practices to stay ahead of industry trends
and innovations. Requirements Fluency in
Slovenian/Croatian/Czech/Slovakian (written and spoken) as well as
proficiency in English are e

📌 CRM Managers (Valencia)
🏢 Alpha Talent Solutions
📍 Valencia