- Gro-Med converts coconut husk into precision-graded coir substrates.
La descripción completa del puesto cubre todas las habilidades asociadas, la experiencia previa y cualquier cualificación que se espera que tengan los solicitantes.
Gro-Med is a part of the Vaighai Group.
We are a 45-year-old, family-run 3rd generation agri-business and the world's second-largest coco coir substrate company, with $120M in group revenue.
We serve growers in over 75 countries across horticulture, and soilless production, backed by three modern factories strategically located across Tamil Nadu, India and a team focused on quality at every step.
We are hiring a Sales Manager to build and grow our substrate business across our core European markets — Spain, the Netherlands and Italy, and adjacent territories.
You will sell directly to large-scale commercial growers and nurseries, appoint and manage distributors, and act as the commercial face of Vaighai in the region.
This is a field-heavy role with frequent travel.
- Sell coir substrates (grow bags, slabs, open tops,



propagation plugs and buffered blends) to large-scale growers, nursery operations and substrate blenders.
- Identify, appoint and manage distributors and agents across your markets.
This is a core part of the role, not an add-on.
- Build strong relationships with growers, farm managers, agronomists, technical advisers and procurement teams.
- Work with our technical team to convert grower trials into volume contracts — substrate selection, EC and pH targets, irrigation strategy and crop-specific recommendations.
- Negotiate annual pricing and supply agreements;

forecast volumes and coordinate with the Madurai team on production planning and shipping schedules.
- Represent Vaighai at European trade shows such as GreenTech Amsterdam, Fruit Attraction and Macfrut.
- Report regularly on pipeline, competitor activity and pricing movements across your territory.
- 5–8 years of B2B sales experience in horticulture, with a prov

📌 Area Sales Manager (Vitoria-Gasteiz)
🏢 ANEXUS SPAIN
📍 Vitoria-Gasteiz