5 weeks annual leave
15% Superannuation
Hybrid working environment
About Us
At CareSuper, we believe we're Super Together. As a profit-to-member super fund with over 600,000 members and $60 billion in assets, we're passionate about helping our members retire with confidence. We're growing fast and looking for our next superhero to join us on this exciting journey.
Automation & Audience Lead
Join a key role within the Digital team, leading the direction, delivery and continuous improvement of marketing automation and audience management capabilities. Working closely with Digital, CX, Growth Marketing, Data and Technology teams, you will design and optimise automated member journeys, audience segmentation and targeted communications that improve engagement, retention and member outcomes.
About The Role
Lead the evolution of marketing automation and audience management capabilities, supporting the delivery of targeted and personalised member communications.
Influence and support the implementation of new technologies, including engagement platforms,
customer data platforms and emerging communication channels.
Design, build and manage automated member journeys across marketing automation and digital platforms.
Develop and maintain audience segments, rules, exclusions and suppression logic, ensuring accuracy, consistency and compliance.
Support the delivery of campaign-based communications, templates and related communication activities.
Leverage Sitecore AI and marketing automation tools to deliver timely and relevant member experiences.
Provide day-to-day guidance, coaching and support to team members, sharing expertise and promoting best practice.
Review team outputs and provide quality assurance and constructive feedback prior to go-live.
Develop and execute testing and QA processes to ensure journeys, audiences and communications perform as intended.
Monitor campaign and journey performance, identifying opportunities for optimisation, personalisation and A/B t
📌 Automation & Audience Lead (Vic)
🏢 CareSuper
📍 Vic