At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.
This role is a hybrid position
Some roles require an office while others may be done remotely. This position is considered hybrid, allowing for a combination of remote work and in-office collaboration. Qualified applicants must live within commuting distance of Santa Barbara or New York.
The Role
The Lead Product Marketer, Software drives Sonos' brand strategy into product launches, updates, and evolutions. Reporting to the VP of Global Brand Strategy, this role ensures brand ambition, product truth, and audience intelligence come together into product positioning and narratives for both hardware and software initiatives, and into the launch moment briefs that inspire breakthrough creative thinking across launch concepts,
media/channel plans, and tactical ideas.
This role focuses on the strategic level: the general product narrative, the upstream brief, and the connective tissue between the Sonos brand and its products. It defines the story before go-to-market execution begins.
What You'll Do
- Own the Global Product Narrative - Collaborate with Product Management to develop the authoritative product narrative for key software innovations - at the intersection of product truth, audience, and culture. Ensure narratives are grounded in genuine insight, not just feature lists. Maintain narrative coherence as products move from launch into their commercial lifecycle.
- Lead the Learning Agenda - Collaborate with UX and Insights teams to develop research plans through the product lifecycle. Interrogate and utilize findings to inform narratives, audience definitions, and strategies for products and launch moments.
📌 Lead Product Marketer (Sevilla)
🏢 Sonos
📍 Sevilla