Global Brand Strategy & Activation Lead Country: Spain
Openbank is looking for a Global Brand Strategy & Activation Lead to join the new Global Marketing Strategy & Planning team. Openbank is building a new Global Marketing Strategy & Planning team to strengthen how its brand is defined, activated and scaled across markets. As Global Brand Strategy & Activation Lead, you will create and activate a differentiated global Openbank brand platform, translating the brand promise into clear creative direction, launch toolkits and activation principles that markets can apply consistently and effectively. This is a senior, hands-on individual contributor role combining brand strategy, creative judgement and practical market activation.
Mission
Build and activate a differentiated global Openbank brand platform that strengthens awareness, relevance and differentiation across markets.
Key Responsibilities
- Develop and evolve the Openbank brand positioning, narrative, messaging architecture, creative territories and activation principles.




- Build brand and creative toolkits for priority market launches and relaunches.
- Write high-quality strategic and creative briefs and provide clear direction to agency and in-house teams.
- Review creative work and recommend improvements that strengthen distinctiveness, relevance and effectiveness.
- Translate the integral brand platform into practical guidance that enables consistent but locally relevant market activation.
- Connect the brand promise across paid, owned and earned channels, digital journeys, CRM, partnerships, product and customer experience touchpoints.
- Define principles for sponsorships and brand partnerships based on strategic fit, audience relevance and measurable value.
- Partner with market and measurement teams to define brand KPIs and creative-effectiveness requirements.

WHAT YOU'LL BRING
Our people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an

📌 Global Brand Strategy (Irún)
🏢 Banco Santander
📍 Irún