Company Description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.
Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Overview

Proactive professional with experience in executing, managing, and optimizing paid media campaigns. The idóneo candidate must be able to implement effective campaigns on Meta, Google, and TikTok, maximizing results and optimizing investment. They should have an analytical, results-oriented mindset, with the ability to identify areas for improvement and make strategic adjustments. In addition, they must be organized, adaptable, quick to learn,



and able to work effectively both independently and as part of a team.

Responsibilities
- Paid Media Campaign Execution and Optimization:
Create, manage, and optimize campaigns on Meta, Google Ads, and TikTok. Analyze and adjust key KPIs such as CPA, ROAS, and CPL to maximize efficiency and results based on each client’s objectives.
- Budget and Investment Management:
Manage advertising budgets, maximize ROAS, and optimize investments according to client goals.
- Performance Analysis:
Monitor and analyze campaign performance to ensure accurate tracking and continuous improvement.
- Collaboration with Teams:
Work closely with marketing and design teams to ensure campaigns align with overall strategies and brand objectives.

Qualifications
- Knowledge of Advertising Platforms and Industry Trends:
Stay up to date with trends and constant changes in the paid media industry to ensure effective and competitive campaigns.
- Results-Oriented Mindset

📌 Paid Social Specialist (Madrid)
🏢 Publicis Groupe
📍 Madrid