Job Description: Sales & Strategy Planning Manager Spain

1. Role Mission

Reporting to the Sales Director, the SSP Manager Spain is responsible for leading the company’s integrated commercial strategy in the Spanish market, ensuring an effective connection between the business vision, brand priorities, customer reality and commercial execution. Their main responsibility is to translate strategy into actionable, profitable and measurable plans, ensuring sustainable category growth, excellence in commercial planning and cross-functional coordination between Marketing, Sales, Supply Chain and Finance.

2. Main Responsibilities

Commercial strategy and business planning
- Define, together with General Management, Sales and Marketing, the annual and multi-year commercial strategy for Spain.
- Translate business, brand and category ambitions into clear commercial priorities by channel, customer and product family.
- Lead the business planning process, ensuring alignment between growth objectives, profitability, commercial investment and operational capacity.




- Anticipate market risks and opportunities, proposing action plans based on data, consumer, shopper and customer insights.

Category, channel and customer management
- Drive category development across the different channels, ensuring a competitive and relevant commercial proposition aligned with the brand strategy.
- Define priorities for assortment, promotion, visibility, innovation and point-of-sale activation.
- Support sales teams in building customer plans, providing strategic vision, analysis and commercial selling stories.
- Ensure appropriate customer and channel segmentation, prioritising resources and investments where they generate the greatest impact.
- Profitability.

Cross-functional coordination and execution excellence
- Act as a bridge between Marketing, Sales, Supply Chain and Finance, fostering an integrated view of the business.
- Ensure that launches, activations, promotions and commercial plan

📌 Sales & Strategy Manager Spain (España)
🏢 Bel Group
📍 España