General SCF Cross-Sell Marketing Lead

Country: Spain

Openbank is looking for a Global SCF Cross-Sell Marketing Lead to join the new Global Marketing Strategy & Planning team.
Openbank is building a new Global Marketing Strategy & Planning team to strengthen how marketing capabilities are developed and scaled across markets.
As Global SCF Cross-Sell Marketing Lead, you will lead the marketing workstream connecting Santander Consumer Finance’s European ecosystem, B2B partner relationships and Openbank.
This is a senior, hands-on individual contributor role focused on identifying high-value cross-sell opportunities, designing activation models, launching pilots and turning successful approaches into reusable playbooks that can scale across markets.

Mission
Build and lead the marketing workstream that unlocks cross-sell opportunities between Santander Consumer Finance and Openbank, while converting B2B partner ecosystems into scalable B2B-to-consumer acquisition and engagement opportunities.

Key Responsibilities
- Map SCF and Openbank customer pools, partner ecosystems, journeys,



marketing activity and commercial opportunities across priority European markets.
- Identify and prioritize the most attractive cross-sell and B2B-to-consumer opportunities based on customer value, commercial potential, feasibility and speed to impact.
- Design propositions, audience strategies, journeys and activation models connecting SCF customers and partner ecosystems with relevant Openbank products and experiences.
- Build and manage a roadmap of pilots, including hypotheses, success metrics and scale criteria.
- Develop business cases covering revenue potential, acquisition efficiency, customer value and implementation considerations.
- Create reusable playbooks, activation models and templates that can be adopted across markets.
- Track performance, synthesize learning and recommend which models should be scaled, adapted or stopped.
- Work closely with Marketing, Product, Sales, Data

📌 Global SCF Cross-Sell Marketing Lead (Boadilla del Monte)
🏢 Banco Santander
📍 Boadilla del Monte