The Opportunity
Hyatt is looking for an Associate Manager, CRM & Web to join the Digital & Direct Channel team in Palma de Mallorca, Spain, working under a hybrid model.
In this role, you will contribute to the growth of Hyatt’s direct channels through the planning, execution, and optimization of CRM and digital campaigns, as well as the coordination of projects related to the digital and web experience. You will work with regional and global teams, hotels, agencies, and external partners to drive customer and World of Hyatt member acquisition, conversion, engagement, loyalty, and retention.
Who We Are
At Hyatt, we believe in the power of belonging and in creating a culture of care, where our colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business and have helped Hyatt become one of the world’s leading and fastest-growing hospitality companies.
Our purpose is to care for people so they can be their best. We turn trips into journeys, encounters into experiences, and jobs into careers.
The Role
Reporting to the Director,
Digital & Direct Channels South EAME, the Associate Manager, CRM & Web will be responsible for coordinating the strategy, execution, and optimization of CRM initiatives, digital campaigns, and projects related to the web and digital ecosystem.
Key responsibilities include:
Coordinate campaigns, tactics, and touchpoints aimed at Hyatt guests and World of Hyatt members, using segmentation, personalization, and data analysis to improve engagement, conversion, and direct bookings.
Manage the relationship calendar and ensure the proper alignment of campaigns with commercial, regional, integral, and hotel priorities.
Lead the execution and optimization of CRM and digital campaigns, ensuring alignment with direct-channel performance objectives.
Coordinate promotions and activations across the digital ecosystem, managing timelines, content, assets, and messaging across different touchpoints.
Act as a liaison
📌 Associate Manager, CRM (Palma)
🏢 Hyatt
📍 Palma