Global SCF Cross-Sell Marketing Lead
Country: Spain
Openbank is looking for a Global SCF Cross-Sell Marketing Lead to join the new Integral Marketing Strategy & Planning team.
Openbank is building a new Global Marketing Strategy & Planning team to strengthen how marketing capabilities are developed and scaled across markets.
As Global SCF Cross-Sell Marketing Lead, you will lead the marketing workstream connecting Santander Consumer Finance’s European ecosystem, B2B partner relationships and Openbank.
This is a senior, hands-on individual contributor role focused on identifying high-value cross-sell opportunities, designing activation models, launching pilots and turning successful approaches into reusable playbooks that can scale across markets.
Mission
Build and lead the marketing workstream that unlocks cross-sell opportunities between Santander Consumer Finance and Openbank, while converting B2B partner ecosystems into scalable B2B-to-consumer acquisition and engagement opportunities.
Key Responsibilities
Map SCF and Openbank customer pools, partner ecosystems, journeys,



marketing activity and commercial opportunities across priority European markets.
Identify and prioritize the most attractive cross-sell and B2B-to-consumer opportunities based on customer value, commercial potential, feasibility and speed to impact.
Design propositions, audience strategies, journeys and activation models connecting SCF customers and partner ecosystems with relevant Openbank products and experiences.
Build and manage a roadmap of pilots, including hypotheses, success metrics and scale criteria.
Develop business cases covering revenue potential, acquisition efficiency, customer value and implementation considerations.
Create reusable playbooks, activation models and templates that can be adopted across markets.
Track performance, synthesize learning and recommend which models should be scaled, adapted or stopped.
Work closely with Marketing, Product, Sales, Data, Technology, Legal,

📌 Global SCF Cross-Sell Marketing Lead (Boadilla del Monte)
🏢 Santander
📍 Boadilla del Monte