Summary:
Develops products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies.
Project Details:
- Determine customers' needs and desires by specifying the research needed to obtain market information
- Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes
- Assess market competition by comparing the company's product to competitors' products
- Provide source data for product line communications by defining product marketing communication objectives
- Obtain product market share by working with sales director to develop product sales strategies
- Assess product market data by calling on customers with field salespeople and evaluating sales call results
- Provide information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests
- Facilitate inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules
- Bring new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing
- Introduce and market new products by developing time-integrated plans with sales, advertising, and production
- Determine product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders
- Complete operational requirements by scheduling and assigning employees; following up on work results
- Maintain product management staff by recruiting, selecting, ori
📌 Product Manager (Madrid)
🏢 Oxford Global Resources
📍 Madrid
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